Alberta Retail Key Account Manager (Wine Jobs: Sales & Marketing)

Position Title: 

Alberta Retail Key Account Manager 

Incumbent: 

N/A

Function:

Sales

Location: 

Alberta (Ideally Calgary)

Line Manager 

Ryan Prouty

Salary Band

$75-$85k 

Benefits

Standard Company

Direct Reports to this Role

Total Number of Reports

·        None

0

Primary Purpose of Role  

·        Manage the sales and profit potential within the Key Chain Retail Channel
with the objective of maximizing sales, distribution and display support on all products

Key Relationships

Internal

• Regional Director – BC & Alberta
• VP Sales & Marketing
• Planning & Insights Mgr
• Alberta Sales Team

External

·        Key Chain Buyers

·        Hierarchy within each organisation

·        Key Chain Store Managers

Key Decision Making in this Role:

·        Build a CDP (Customer Development Plan) by customer to align our activity with their objectives.

·        Make category based decisions with each customer to drive distribution & rate of sale.

·        Build promotional plans to execute the CDP strategy by customer

Key Responsibilities/ Accountabilities:

• Develop profitable partnerships that drive distribution & visibility for our suppliers
• Develop annual business plans for core brands that deliver against corporate objectives
• Supports supplier visits, events as well as leads Team meetings when RD is out of market

• Guides others in understanding and acting upon Customer, Consumer and Industry insights

• Adapts knowledge of customer strategies to business strategy optimizing sales potential

• Creates and delivers creative customer presentations to achieve incremental opportunities

• Seeks, creates and develops “Pull Through” strategies that focus on brand consumption

• Able to translate customer specific data into impactful action items that produce results

• Utilizes information benchmarking our performance and understands strategic implications
• Navigates the AGLC/Connect websites with ease and understands the various platforms
• Leverages current relationships to expand Lifford Brands across the Retail Chain Business

COMPETENCIES

·   Proven leadership skills

·   Microsoft Office – Excel; PowerPoint etc

Key Challenges in Achieving Goal(s):

• Cut through the Key Chain hierarchy & make sure that Lifford becomes a “Tier One” supplier
• Establish Lifford’s role as a “solution provider” for customers
• Manage multiple relationships across the world of wine, spirits & beer
• Ensure agreed activity at Head Office is translated into strong executional plans by the wider sales team

Qualifications and Experience:

Qualifications/ Memberships:

WSET training prefered

Experience:

*      5-10 years related Sales experience including several in a key account function

*      Proven leadership qualities and habits

*      Strong knowledge of the sales processes as well as cross-functional exposure to other company business operations (logistics, inventory management, marketing, accounting, supply chain)

*      Strong understanding and knowledge of the consumer package goods industry. Alcohol Beverage experience at a high level is preferable

*      A valid passport

*      No driving restrictions with a clean driver’s licence