Brand Manager (Wine Jobs: Sales & Marketing)

  Diamond Estates Wines & Spirits Ltd. (http://www.diamondwines.com)

  Etobicoke, Toronto, Ontario

Location:  Etobicoke

 

Reports to: Vice President Marketing

 

The candidate will be responsible for the overall brand marketing of a significant portfolio of domestic and imported wines and spirits.

Responsibilities:

 

• The development of brand plans, including appropriate market analysis and the development of marketing strategies, plans and programs
• The ongoing liaison with suppliers, including obtaining collaboration and approval of brand plans, responding to requests for information and analysis and reports on their business on an as needed basis
• The creation and development of various marketing support materials, including advertising materials, consumer and trade promotion programs and the assessment of promotional and sponsorship opportunities
• The ongoing liaison with sales management with respect to the execution of annual marketing plans, sales opportunities and national account programs
• Provide on-going update on status of all marketing budgets
• Management of one direct report, Assistant Brand Manager
• Liase with other corporate functional areas including accounting, finance, operations, inventory control & replenishment, sales analysis, and other related areas; and
• Identify and capitalize on business opportunities for assigned businesses including working with the provincial regulatory authorities for the submission of new products/brands.

 

Qualifications / Skills:

• A university degree, ideally in a Business program with a focus on Marketing
• Minimum 5 years in a consumer packaged goods environment ideally with brand/product responsibility and some previous exposure to wine marketing
• Exposure to a sales either through experience in a sales role or liasoning closely with a sales organization
• A strong strategic thinker able to lead for the long-term but manages in the short-term
• Strong analytical skills – able to see through the numbers to the solution
• Excellent computer skills including:  Microsoft Word, Excel, Publisher and Outlook
• Strong verbal and written communication skills
• Strong presentation skills with the ability to deliver focused messages and change behavior
• Good leadership skills with the ability to focus group discussion/decision-making to actionable and specific results
• Goal oriented but believes that following the process is as important as the end result
• Exceptional attention to detail and consistent follow-up
• Flexibility and ability to manage several priorities at once; and
• Fluency in French, Italian or Spanish would be an asset.

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