Associate Marketing Manager (Wine Jobs: Sales & Marketing)

  E&J Gallo Winery Canada Ltd.

  Mississauga, Ontario

SUMMARY

Deliver business results: Volume/Profit/Revenue (VPR) for brand portfolio by developing brand strategy, plans and initiatives to deliver growth consistent with business objectives. This role reports into the Fine Wine Marketing Manager, Public Relations. 

ESSENTIAL FUNCTIONS

• Participates in the identification and evaluation of key brand issues, drivers and growth opportunities, accurately using a variety of data sources to analyze relevant business situations and recommend courses of action. 
• Supports the identification of research objectives, use of appropriate tools and can interpret and apply data.
• Supports the planning process for the brand and initiates mid to long term objectives, strategies and plans based on business dynamics.
• Supports the development of targeted consumer information.  Manages incorporation of research initiatives into consumer insights, identifying optimal consumer target and positioning.
• Analyses include pricing, shopper and market segmentation, competition, BTL test market results, sku optimization, channel and portfolio strategy.
• Supports the media plan development, including medium/mix analysis, weight level testing, magazine/show selection and associated analysis to include media planning, copy testing, marketing plan optimization, creative briefing on packaging initiatives.
• Participates in the development of NPD ideas and leads on implementation of NPD after development from International marketing is complete.
• Participates in the development of channel specific strategies.
• Participates in the development of and leads implementation of channel customer marketing business building ideas.
• Assist in the management and execution of public relations activities including media sampling, drafting media send letters, managing media lists and working with an outside public relations firm.
• Optimizes sales materials and understands customer issues.
• Participates in customer calls as necessary.
• Works with Forecasting to help manage brand or customer forecasting process.
• Works with Finance and leads development of tools/systems to support financial analysis and reporting for customers.
• Supports the communication of key business issues and initiatives to team and upper management for buy-in.
• Must maintain satisfactory attendance, to include timeliness.
• Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations.  If accountable for the work of others, responsible for ensuring their understanding and compliance.
• This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

 JOB REQUIREMENTS

• High school diploma or GED.
• Bachelor’s Degree in Business plus 4 years’ brand and trade marketing experience  managing a portfolio of brands.
• Wine education or equivalent to WSET Qualifications - Level 1 or Sommelier certificate.
• Experience working for a Multi-National Corporation.
• Required to be bilingual in English and French.
• Experience using MS Word, MS Excel, MS Outlook, and MS PowerPoint required.
• Skilled in drawing insights through consumer research data and trend information.
• Experience with managing people and businesses and leveraging basic finance and accounting principles.
• Experience with reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents. 
• Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community. 
• Skilled in writing speeches and articles for publication that conform to prescribed style and format. 
• Skilled in applying mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory and factor analysis.
• Experience interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.
• Knows and uses comprehensive knowledge of particular field of specialization to the completion of difficult assignments.