Marketing Brand Manager
(Wine Jobs:
Sales & Marketing)
Full Time
Kirkwood Diamond Canada
Oakville,
Ontario
Kirkwood Diamond Canada is one of Canada’s largest independent national beverage alcohol sales and marketing agencies. Our organization is focused on serving our suppliers, with knowledgeable, effective and sophisticated central support. As we continue to grow, we are looking to hire a brand manager based in our Oakville head office to work nationally with a number of key suppliers. Brand management/marketing experience is a prerequisite and national experience within the beverage alcohol industry or grocery industry would be a plus.
Reporting to the VP Marketing, our brand managers are the primary point of contact with our suppliers.
Responsibilities include:
- Manage a range of national brands
- Be the main contact between KDC, its suppliers, sales teams and Liquor Boards
- Develop and manage the tactical merchandising and promotional programs
- Oversee and manage the advertising and promotional budgets for the brands
- Work with the suppliers to develop Canadian marketing strategies
- Oversee the preparation and submission of all listing applications and documentation related to new brand listing requirements
- Supervise and support an Assistant Brand Manager
- Determine volume projections by sku and by province
- Prepare all merchandising presentations for the suppliers to the Liquor Boards
- Oversee and present monthly sales results and brand activities to the suppliers and KDC management
- Analyze competitive sales activities, promotional programs, market conditions and competitive pricing
- Develop launch strategies and plans for all new brands/listings
- Create, develop, implement and evaluate all brand support strategies, outside of the Liquor Board environment, ie grocery.
Key Competencies:
- Preferred 2 or more years’ experience in consumer packaged goods marketing
- Preferred experience in beverage alcohol industry
- Prior experience in developing and implementing marketing programs / strategies
- Experience in advertising and working with external agencies is a asset
- Marketing and sales process management
- Experience in recruiting, training and managing people.
- A bachelor degree or higher is an asset
If you are interested in applying for this exciting opportunity please apply to Nicole Greene, Vice President – People & Culture at [email protected]
We thank all applicants for applying, however, only those individuals selected for an interview will be contacted.