Marketing Coordinator
(Wine Jobs:
Sales & Marketing)
Full Time
Penticton,
British Columbia
Marketing Coordinator
Summary
Responsible for all marketing and social media initiatives, including materials and scheduling, to achieve a coordinated marketing program aimed at driving sales, preserving and enhancing brand image and attaining and maintaining a preeminent place in the market.
Responsibilities and Accountabilities
Marketing Responsibilities:
- Take on the lead creation, coordination and internal authorization, implementation and maintenance role in all marketing campaigns whether print, online, TV, radio, direct-to-consumer advertising or otherwise;
- Maintain a clear message and a consistent brand image across all media and advise management of what is lacking or in need of change;
- Liaise between the brand and its advertising partners, suppliers and all those represented by the marketing that is produced and released to the public;
- Works to make sure all parties are in agreement about, and appropriate internal authorizations are obtained regarding, the content and specifics of each ad campaign;
- Schedule marketing initiatives include deadlines for every step of the creation process, proof and draft delivery dates, run times and other considerations;
- Track competitor activity by keeping abreast of market changes and the marketing mix used by competitors
- Create company press releases and coordinate their internal authorization;
- Contribute to the development and implementation of promotions to drive ecommerce sales by creating interesting and unique ways to drive new business online;
- Gather and write content for monthly Poplar Grove newsletter; and
- Produce clear and concise written correspondence in the form of letters and emails
Website and Social Media Responsibilities:
- Complete general website updates (such as new wines, new awards, winery news, ecommerce additions, updates to shop finder section);
- Create, design and implement social media contests and content to drive following and extend the reach of the following social media channels:
- Twitter
- Facebook
- LinkedIn
- Instagram
- Website blog
- Lead the design of a new and continuously evolving social media strategic plan that ensures a consistent and captivating Poplar Grove voice;
- Implement the social media strategic plan;
- Train the Poplar Grove team to use social media channels to promote the winery;
- Develop fresh content for social media that is in-line with Poplar Grove’s Brand Strategy; and
- Co-ordinate the development of educational content (materials) to be used as social media content and staff training tools.
Administrative responsibilities:
Maintain marketing budget;
- Monitor and co-ordinate weekly VQA shipping;
- Co-ordinate monthly Inventory;
- Manage bottle QR codes to ensure that they are working;
- Enter scheduled Wine Competitions and co-ordinate shipping of wine samples to each competition;
- Create technical sheets and shelf talkers for newly released wines.
Education
- University or College degree in Business or Communications; or five to ten years related sales and marketing experience and/or training preferably in wine industry; or equivalent combination of education and experience.
- Wine course training preferred.
- Experience in sales and inventory database software.
Knowledge Skills and Abilities
- Comprehensive understanding and knowledge of wine / viticulture / wine production;
- Excellent communication skills, both verbal and written;
- Excellent attention to detail;
- Excellent command of written English with copy accuracy;
- Strong team player with enthusiastic outlook and an “out of the box” mindset; leading by example, demonstrating integrity and a commitment to creating and maintaining a positive work atmosphere;
- Demonstrated communication skills – direct, professional and knowledgeable;
- Proven ability to work under pressure, to plan, organize and prioritize; proficiency in time management;
- Experienced in Microsoft Office (Word, Excel, PowerPoint), desktop publishing programs;
- Confident, outgoing and passionate about wine and food;
- Able to work evenings and weekends; calendar flexibility;
- Capable of lifting 45 lbs.