Western Canada Marketing Manager (Wine Jobs: Sales & Marketing)

  Bacchus Group Inc. (http://www.bacchusgroup.ca)

  Richmond- Greater Vancouver, British Columbia

 

We are currently looking for a passionate, dedicated, creative, dynamic, detailed-oriented team player who possesses strong presentation skills and the ability to consistently meet deadlines while managing several projects at once to fill the position of Marketing Manager, Western Canada. Our organization is an industry leading company that thrives in a collaborative working environment where the only boundary for creativity is your imagination.

 

The Marketing Manager is responsible to provide marketing strategies for brands and implementation utilities for all products and promotions and to lead and implement marketing strategies for company brands in a way that ensures continued profitable sales growth and aligns with the strategic goals of the company.

 

Key Areas of Responsibility:

Marketing Management:

• Develops annual marketing plan with Market Director along with input from sales magement
• Analyzes market positioning and competitive activity/positioning for all brands and sets appropriate targets
• Analyzes effectiveness of marketing programs and reports to the management team on results and recommendations for future marketing plans
• Presents annual marketing plans to each supplier; liaises between each supplier and the company on day to day correspondence and marketing programs detail
• Evaluates marketing opportunities as they arise and makes recommendations to suppliers on events or initiatives that will enhance their brand profile and increase sales
• Fosters relationships between industry journalists and company brands; develops and maintains relationship with press; monitors and distributes press clippings
• Manages and maintains all provincial supplier budgets and spends
• Works closely with and supervises the Marketing Coordinator in timely completion of administrative tasks for all marketing programs
• Develops and manages the creation of marketing and promotional materials (such as shelf talkers, neck-tags, feature cards for restaurants, case cards), including the timely production of short run print materials, sales brochures and technical information sheets and provincial price lists

 

The People:

• Reports to the Market Director
• Key internal interactions: President, Controller, Accounting, Sales Managers and Reps, Inventory and Office Manager
• Key internal interactions: President, Controller, Accounting, Sales Managers and Reps, Inventory and Office Manager

• External interactions: suppliers and key accounts, provincial sub-agents, special events contacts, industry contacts, liquor board staff

 

The Person:

Skills & Knowledge

• Post-secondary education, preferably in marketing, business administration, or related field
• Proven experience in successful marketing management in finished goods; preferably in consumer goods, retail.
• Strong knowledge of Microsoft Word, particularly Excel and PowerPoint.
• Working knowledge of Adobe Creative Suite, particularly Illustrator and Photoshop.
• Genuine interest in wine
• Acquired understanding of cross cultural differences in business
• Effective communicator, both verbally and in writing

 

Compensation commensurate with skill-set and experience.

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