Job Status: Filled

Alberta Marketing Manager - Calgary (Wine Jobs: Sales & Marketing)

Full Time

  Authentic Wine & Spirits Merchants (

  Calgary, Alberta




Job Summary: 

To manage brand planning and execution for the AWSM portfolio of wines and spirits in Alberta, observing best industry practices and ethical business methods at all times.  This position reports to the Director of Marketing, Western Canada.  The position is located in Calgary.



Essential Duties and Responsibilities:


Competitive Analysis & Market Intelligence: 

  • Review ongoing market trends, competitive activity, and brand performance highlights; identify overall portfolio and brand opportunities through the creation and analysis of quarterly marketing reports, identify strategic pricing opportunities

  • Supervise monthly actual vs. forecast tracking with IT and adjust LE’s as necessary based on market and brand performance trends

  • Maintain close regular communication with the FSMs in weekly meetings plus work-withs (as applicable) to ensure program development and P.O.S. is targeted and relevant

  • Preparing Monthly Sales Reviews including proposing mitigation activities for when we are tracking off plan


    Brand Planning & Execution:

  • Manage annual brand planning, forecasting and A&P budgeting for all brands in Alberta; lead bi-annual A&P reviews to stay within brand budgets and re-allocate funds as needed in order to maximize market activity

  • Measure and report on quarterly marketing programming

  • Weekly communication/work closely with logistics to ensure inventory is available for programmed skus

  • Review, approve all marketing/sales tools for quarterly roll outs and one off requests

  • Work with FSM to align programming with supplier expectations for chain presentations

  • Cooperative development and planning with Western Marketing team and Sales Management for brand plans, supplier and key account presentations, promotional materials, and sales tools, that meet AWSM standards, are complete and delivered on time; in conjunction with AB Sales Management,

  • Prepare quarterly meeting presentations to motivate and inspire the activities of the sales force in relation to marketing initiatives

  • Propose quarterly G&T in tandem with Sales Managers, review portfolio opportunities and new product options

  • Communicate with suppliers as the main point of contact to review day-to-day issues and provide regular brand updates

  • Propose exclusives from current portfolio and AuthentiGates (liaising with BC team) to chains and review strategic pricing opportunities on a quarterly basis


    Management/Administrative Responsibilities: 

  • Maintain accurate and current data and systems within the AWSM marketing systems; create and file brand plans on AWSM file system; manage expenses and promotional budgets within company guidelines; provide leadership for the Western Canada Marketing Analyst

  • Oversee supplier itineraries, working with Sales Coordinators and Sales Management to plan supplier in-market activities

  • Manage expenses and any promotional spending within company guidelines


    Job Requirements:


  • Experience: University degree (BCom preferred) in Marketing or equivalent discipline and/or minimum of 3-4 years sales or marketing experience with a large wine portfolio or other important consumer products.  You will have a portfolio of examples of your work to date. 

  • Skills: Must have excellent written and verbal communication skills.  Must be highly organized, and display excellent motivation and leadership abilities.  You should be prepared to provide examples of your written work.  You must have great PC skills (Windows: Word/Excel) and be able to extensively use the CH/AWSM web based applications for sales and planning activities.  Must be able to juggle multiple situations, and be self motivated and able to work independently.

  • Knowledge:  Working knowledge of the marketing of wine or of an important consumer brand.  Successful completion of several wine and spirit courses is desirable (such as WSET).

  • Physical: Must be able to work a flexible schedule including evenings, weekends and travel (includes overnight stays).  Must be physically fit and be able to lift and carry 41+ pounds and able to build displays or handle heavy POS material.

  • Other: Must possess and maintain a valid Driver’s license in the Province employed and must meet the Company’s automobile insurance requirements.  Must have and maintain a valid Canadian Passport.


    Other Preferred Job Qualifications: Existing marketing trade relationships within the wine, spirit, hospitality industry.  Minimum 3-5 years marketing experience overall.  Membership in a professional marketing association. 


    Base salary plus incentive bonus, and benefits commensurate with experience.

    Please forward a detailed cover letter and resume which clearly demonstrates your passion for the wine & spirits industry to: 


The above information is representative of the work performed in this position, however it is not all-inclusive.  The omission of a specific duty or responsibility does not exclude it from the position if the work is similar or related to the essential duties and responsibilities.  This document is a ‘work in progress’ and can be reviewed and updated at least annually.


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