Marketing Manager – maternity leave contract position
(Wine Jobs:
Sales & Marketing)
Contract
Kelowna,
British Columbia
Exciting opportunity to gain experience in the BC wine industry with Wine Growers British Columbia.
Wine Growers British Columbia (formally British Columbia Wine Institute) is currently looking for a talented individual to join our team as Marketing Manager to be responsible for developing and delivering trade and consumer marketing programs and providing marketing support for all Wines of British Columbia marketing and event initiatives. This is a contract maternity leave position starting April 1, 2021 and based in Kelowna, British Columbia. The Marketing Manager will report to the Marketing Director working cross functionally with the marketing and communications teams. In compliance with the government’s continued efforts to minimize the risk and spread of the COVID-19 virus, the successful candidate may be required to work from home.
Duties and Essential Job Functions
• Responsible for the development, production and implementation of marketing programs including advertising campaigns, point-of-sale and graphic materials and collateral.
• Manage marketing budgets, timelines, suppliers, etc. as it relates to marketing programs and campaigns.
• Maintain brand continuity throughout all marketing initiatives, materials and platforms.
• Provide marketing support for communication and event initiatives as required.
• Manage website updates as required for marketing programs and campaigns, maintaining website brand continuity, design layout and navigation.
• Oversee digital requirements of programming to support marketing initiatives including Wines of BC Explorer app and Salesforce/Marketing Cloud.
• Create final reports that evaluate the impact of each marketing program/campaign including an overview, analytics and achievements to stated objectives.
• Oversee and coordinate video production and postproduction.
• Coordinate trade familiarization winery tours for trade when appropriate.
• Oversee implementation of Wines of British Columbia Wine Ambassador Programs as needed.
Additional duties when required.
Skills and Qualifications:
• 3 to 5 years’ experience in a marketing management role.
• Degree in marketing or related field.
• Highly organized and efficient, able to adapt to change and manage multiple priority tasks with tight deadlines and limited supervision.
• Strong problem-solving ability, including metrics-driven thinking.
• Energetic, people-oriented and a team contributor with a professional demeanor.
• Proven experience in the development and execution of retail advertising, point-of-sale and promotional campaigns, including new and traditional mediums. Wine industry-related marketing, communication and digital experience an asset.
• Experience with social media distribution, listening channels and Google ads.
• Familiar with CrowdRiff, Hootsuite, Klear and other marketing platforms.
• Solid understanding of office procedures, including experience with Microsoft Office (Outlook, Word, Excel, PowerPoint, Microsoft Teams).
• Experience with digital platforms such as Google Analytics, Survey Monkey, WebinarJam, Flickr and SmugMug.
• Experience with Adobe, SalesForce and Marketing Cloud programs an asset.
• Physically able to perform duties listed above, including lifting or moving heavy objects as needed.
• Travel at the expense of Wine Growers British Columbia may be required from time to time when safe and in compliance with the government’s continued efforts to minimize the risk and spread of the COVID-19 virus.
Who We Are:
For us, being grounded is where it all begins. While our wine regions in British Columbia are distinct, they share rich, bountiful landscapes that deepen the bond between people and this place. Our unique cool-climate terroir provides premium conditions to produce exceptional wine, while the awe-inspiring beauty at every turn is cherished by visitors who arrive from near and far. Our winemakers are down-to-earth, with the grit, experience and refinement to make wines that are a lasting expression of the place where they were grown and crafted. Our wines stimulate the senses, bringing you back to the moment, and back to yourself.
The Wines of British Columbia represent the unique, welcoming and diverse people of our wine industry in British Columbia. We are an authentic voice that expresses the unique qualities of our breathtaking wine regions. Our overarching role is to oversee and represent the main facets of the British Columbia wine industry. These include “Certified 100% BC grape wine” and the “Wine Regions of British Columbia.” These are seen as core branded products or offerings of the Wines of British Columbia Master Brand. We are confident, stimulating, grounded and breathtaking.
How To Apply
Interested candidates should submit their cover letter and resume to
[email protected].
We thank all applicants in advance, however, only those selected for an interview will be contacted. No phone calls please.
Closing date: Monday, February 22, 2021 5:00 PM PST