Brand Manager - US Imports (Wine Jobs: Sales & Marketing)

Full Time

  Arterra Wines Canada

  Mississauga, Ontario

Job Description

Arterra Wines Canada is Canada’s leading producer and marketer of wine and wine related products, with operations in British Columbia, Ontario and Quebec. The company’s portfolio includes great brands like Jackson Triggs, Inniskillin, Ruffino, Robert Mondavi and Meomi.  We offer a wide range of exciting career opportunities in sales, marketing, operations, production, finance and administration. As a part of the Arterra team, employees are encouraged to improve their skills and performance throughout their careers through various professional and educational development programs. Arterra provides a robust onboarding program in addition to ongoing training initiatives to help employees integrate into the organization quickly and maximize their growth potential.

POSITION SUMMARY

Reporting to the Marketing Director - Imports, the Brand Manager is responsible for developing and implementing marketing plans and programs for assigned product portfolio to achieve brand objectives. 

Conducts regional, national and competitive market analysis to identify issues and opportunities to enhance brand performance. Responsible for brand promotional program development and integrating tactics across key focus areas.   Works within multi-functional teams and gains consensus to achieve brand related goals.

RESPONSIBILITIES

• Leads the development and implementation of annual marketing plans across a portfolio of US imported agency brands.

• Analyzes market trends, competitors and consumer perceptions to identify growth opportunities for the portfolio.

• Develops and executes media plans for Canada on focus brands, adapting creative to be appropriate for the marketplace.

• Working with internal Public relations team and outside agencies, develops and executes PR plans for Canada to gain earned media in the market.

• Develops and executes promotional programs, partnerships and event marketing plans.

• Analyzes pricing and makes recommendations to improve business performance.

• Supports and collaborates with our Sales team to maximize brand and regional opportunities.

• Establishes strong lines of communication and synergy with various groups (Sales, Supply Chain, Studio, Global Marketing Teams, Agency partners).

• Determines which new SKUs to launch from our agency partners and then develops and executes launch plans.

Job Requirements

SKILLS/QUALIFICATIONS
• Bachelor’s degree in Business Administration or Marketing
• 2-4 years experience in Brand Management
• Experience in developing advertising and promotional campaigns
• Strong wine knowledge is an asset, wine passion is key
• Proficiency Excel, PowerPoint, Word
• Bilingual (spoken and written French and English) an asset
• Strong project management skills
• A team player with a strong ability to collaborate with a wide range of stakeholders.

Follow this button to apply for this job posting


Wine & Restaurant Jobs in Canada. Looking for a job or hiring new employees in the wine & restaurant industry? Wine Jobs Canada - The job site for the wine & restaurant industry throughout Canada. Find ads for jobs in the wine industry, from winemaking to wine sales jobs.

Wine & Hospitality Employers and Recruiters - Attract the best candidates for your employment opportunities. Post your hospitality and wine industry job openings on winejobscanada.com.

Job Seekers - Looking for a job in the wine & hospitality industry? Employers are always looking for talented, energetic people. Find jobs in hospitality and wine including restaurant jobs, hotel jobs, winery jobs, wine sales reps, winemakers, Sommelier jobs and more. Sign up for our free email alert service when new Wine & Hospitality jobs are posted we'll send you an email.