Job Status: Filled

Ontario Marketing Manager (Wine Jobs: Sales & Marketing)

Full Time

  Authentic Wine and Spirits Merchants (

  Mississauga, Ontario

About Authentic Wine & Spirits Merchants

AWSM is part of the Charton Hobbs Group of Companies and is a national wine & spirits agency that represents some of the most iconic brands in the world including Champagne Louis Roederer, Cristal, Masi, Banfi, Vina Cono Sur, Citra, Michter’s American Whiskey as well as many other world-renowned brands. Our team is expanding, and we are looking for driven team players.

Reporting to the Vice President & General Manager Ontario, this position’s mandate is to increase the sales and market share of the AWSM portfolio of brands in line with expectations of the company. Responsible for both trade and consumer marketing management.

Core Duties and Responsibilities

1.      Build annual plans identifying brand objectives, strategies and KPI’s;

2.      Work collaboratively with marketing, cross-functional teams and key stakeholders;

3.      Maximize channel opportunity through effective strategic planning for off-trade, on-trade and eCommerce;

4.      Work with LCBO Category and Product Managers to grow assigned brands. Manage promotional planning and portfolio expansion;

5.      Execute marketing programs across multiple channels while ensuring deliverables are in line with brand strategy;

6.      Project management ensuring all programs are successfully executed and performance measured;

7.      Manage and track brand health through regular reporting both internally and to key stakeholders. Analyze brand and category trends, market developments and create strategic plans to drive success;

8.      Responsible for budget management and spending plan management on CHG proprietary platforms;

9.      Effective oversight of price positioning;

10.   Support in the development of digital and channel plans for the agency;


Job Qualifications:

·       Experience: University degree in Sales, Marketing, Business or equivalent discipline and/or minimum of 3 years’ experience in sales or management of a large wine & spirits portfolio. Consumer and trade marketing experience in an outside industry is also an asset.  The ideal candidate will have working knowledge of the LCBO and existing relationships at board level.

·       Skills: Driven team player with strong interpersonal skills. Strength in strategic planning, sales and excellent written and verbal communication. Skilled presenter with ability to adapt to audiences. Must be highly organized and have experience with project management. Strong working knowledge of Excel and PowerPoint and ability to learn and adopt new programs.

·       Knowledge:  Expert knowledge of the liquor industry (wine and spirits products as well as governmental policy and regulations is preferred).  Successful completion of wine and spirit courses is desirable (e.g.: WSET) and will be required if hired.


Base salary plus incentive bonus, car allowance and benefits commensurate with experience. Business related expenses are also covered.

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