Job Status: Filled

Ontario Sales Manager (Wine Jobs: Sales & Marketing)

Full Time

  Colio Estate Wines Inc. (

  Mississauga, Ontario


Colio Estate Wines / Thornbury Village Brew & Cider House


Mississauga, Ontario





Established in 1980, Colio Estate Wines Inc. is a top five wine producer in Ontario and continues to be one of the leaders in its industry.  Producers of exceptional brands in their respective categories: Bricklayer’s, Girls’ Night Out, NHL Alumni Hat Trick and Colio Premium House, Colio has and continues to be awarded prestigious industry accolades and wine awards. 

Thornbury Village Brew & Cider House is where our award winning Ciders & Beers are crafted. We have been brewing beer for over 15 years with great tasting lagers like the award winning Thornbury Pick-up No. 26 Pilsner, Ladder Run Amber, Dam Dark and Heritage 1833. We also have the top selling Ontario Craft Cider made from 100% fresh pressed Ontario apples.

Colio also represents a range of international brands such as Warsteiner Brewery from Germany, Cumulus Estate Wines from Australia, Frisky Zebra from South Africa and a number of other international wine suppliers.

Position Summary

Reporting to the Vice President of Sales, the Ontario Sales Manager (OSM) will provide coaching and leadership to the Key Account Managers and Area Managers in achieving all stated sales objectives and standards by brand in both the LCBO and On Premise (restaurants, bars clubs and banquet halls) settings. The OSM will also actively participate with Colio team members in working with LCBO category management for Wine, Beer, Cider, Spirits and RTD.


Key Responsibilities

• Help set provincial brand volume and distribution objectives to the sales team and provides coaching and feedback based on performance.

• Communicates established standards for shelving, display, and POS by brand. Measures progress against standards; provides coaching and feedback based on performance and individual motivators.

• Executes 2 to 3 route rides with Key Account/Area Managers weekly and documents opportunities and feedback.

• Conducts monthly one to one meetings with all Key Account/Area Managers to set development goals and to provide the opportunity to give and receive feedback.

• Support of all tradeshows and sampling events in the province.

• Lead the field execution & ongoing improvements of the CRM & Business Intelligence system

• Assists the sales team in driving new Business Development, especially in the licensee channel for wine, beer & cider.

• Be the company lead in engaging with regional and provincial chain accounts to drive business.

• Functions cooperatively and effectively within a team environment

• Conducts all administrative requirements as needed


Core Competencies

Portfolio Brands & Products: Ability to develop and maintain a deep knowledge of the Colio & Thornbury brands and their positioning within the competitive landscape to be able to coordinate portfolio and channel strategy, and to offer adequate solution to stakeholders (customers, consumers, opinion leaders, international suppliers, internal stakeholders, etc.)

Drive for Sales Results: Ability to assess, recommend, implement and evaluate effectiveness of commercial activities (sales force, promotion, account investments, etc.) in order to optimize performance and ensure excellence in execution

Negotiation Skills: Ability to manage customers’ needs and requests through appropriate negotiations in order to achieve company objectives.

Influencing & Networking: Ability to establish and develop mutually beneficial and trusting business relationships with key internal and external stakeholders.

Consumer/Shopper Insights: Ability to capture and exploit strong consumer / shopper understanding and trends to develop actions appealing to consumer needs

Analytical Thinking: Ability to consider all appropriate information, break things down and determine cause and effect relationships to make effective recommendations and develop operational actions

Organization & Planning: Ability to prioritize tasks and to manage efficiently time and resources in order to track and optimize the activity in a changing environment

Financial Acumen: Ability to integrate revenue and profitability aspects within sales activity to generate greatest ROI within budget guidelines


Education and Experience

• University or College degree

• Minimum of 3-5 years sales experience, supervisory or team lead experience ideally in beverage alcohol or in a related or complimentary field

Key Skills & Attributes

• Demonstrated understanding of the market, product knowledge, and professional selling techniques

• Demonstrated track record of consistently delivering results

• Strong communication and interpersonal skills

• Strong time management, prioritization abilities

• Ability to identify key sales team motivators and leverage to extraordinary results

• Demonstrated track record of consistently delivering results

• Self-motivated and self-directed

• Highly organized with attention to detail and accuracy

• Team player

• Proficient in Microsoft office

• Previous experience with CRM systems & analytics

• Travel mainly within Ontario required, some overnight stays necessary

• Some evening and week-end work necessary

• Must have a valid driver’s license


We are looking for an experienced, motivated, and career-minded individual. Colio Estate Wines Inc. offers a competitive salary package and positive working environment

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