Trade Marketing Director (Wine Jobs: Sales & Marketing)

Full Time

  Dandurand (

  Montreal, Quebec


You’re passionate about wine and art de vivre, you’ve got proven leadership skills, creativity, and the ability to respond to clients’ needs. Team spirit and cohesiveness are important to you. You have strong interpersonal skills. Are you ready to get to work helping our brands improve their presence throughout Canada?

Based in Vancouver and reporting to the V-P Sales & Operations, Western Canada, the Trade Marketing Director oversees and leads the Trade Marketing to drive successful and effective marketing activities for Dandurand in Western Canada.


  • Manage volume forecast in collaboration with our demand planning team 
  • Build strategic promotional grids of the entire portfolio
  • Optimize trade spend of our advertising & promotional budget
  • Design and execute market specific promotions for both on and off premise
  • Create and pitch sales and marketing promotion to buyers
  • Create and present regular business reviews internally and externally
  • Identify target markets and review customer trends
  • Develop and implement new products launch plans
  • Collaborate with Brand Team on supplier business plans and go to market strategies
  • Manage our social media strategy
  • Develop and implement our pricing strategies
  • Educate team about market, trends, competition and partners portfolio strategies
  • Provide ongoing training and assist with development of Trade Marketing Coordinators
  • Ensure management of supplier visits, trade shows and events

Education and experience

  • Bachelor's degree in Business Administration, marketing specialization or equivalent. Master's degree (asset)
  • Ten (10) years of experience in sales, trade marketing experience with at least five (5) years of team management experience
  • Experience In the alcoholic beverage industry is a strong asset 


  • Highly developed interpersonal skills
  • Strong team player
  • Dynamic leadership presence
  • Strong planning and organizational skills
  • Highly effective time management skills
  • Exceptional communication skills with a proven ability to develop and deliver effective presentations
  • Ability to thrive in high-pressure situations
  • Excellent financial and budgeting skills
  • Strong general business acumen
  • Display a high degree of integrity in the workplace

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