Job Status: Filled

Sales Representative (Okanagan Valley/Interior) (Wine Jobs: Sales & Marketing)

Full Time

  Renaissance Wine Merchants (

  Okanagan Valley, British Columbia

Renaissance Wine Merchants Ltd. is a diversified wine agency specializing in premium import and domestic wine/spirits. Operating across Western Canada, our key markets include British Columbia and Alberta.


 We currently have an opening for a full time Sales Representative, a dedicated, dynamic, detailed-oriented team player who possesses strong sales & presentation skills to fill the position of Sales representative in the Okanagan Valley/Interior area.The ideal candidate must thrive in a collaborative working environment with a strong entrepreneurial influence and a can do attitude.


Summary of Position: to carry out the company sales and activity plan and to further develop an established territory. In addition, to find and prospect new customers, developing new business.

 Essential Functions:


  1. Executing the company sales and activity plan in the territory 
    1. Develop clear, weekly and monthly activity plans to meet company goals.
    2. Record and document all activity in the marketplace in accordance with company tracking systems.


2.            In-field Service 

To provide superior value added customer service throughout the prospective territory.

Communicate to and from customers, all manner of information up and down and across the responsibility chain.

Communicate regularly empirical reality taking place in the territory.

Regularly share information with supervisor concerning competitor activity.


3.            Competencies 

adherence to core competencies  

develop and maintain other competencies


4.            Supplier relations 

Adapt schedule to sync territory activity and sales activities to supplier visits as outlined periodically by the company.

Note and share information gained from suppliers during visits to our markets via in market reports.


5.            Tastings, meetings and administration 

This role requires to be present at a certain number of sales meetings, huddles, gatherings, tastings and events. Full participation is expected in accordance with the organization’s policies and applicable laws.


Duties and Responsibilities:

  • Executing monthly activity and brand building plans.

Such as:

    • features, by-the-glass & by-the-bottle placements
    • distribution, displays, shelf placement, fridge placement
    • Work with Sales Manager to maximize performance in case, activity, brand program goals.
    • grow a specific and defined territory in sales; both cases and dollars
    • servicing accounts at the highest level
    • reporting of all activities using company tracking systems


  • Efficient territory coverage
    • visit accounts with consistency to develop our portfolio
    • ensure coverage of a complete list of accounts


  • Prospecting
    • identify opportunities to establish new business by prospecting and dynamic territory management


  • Managing budgets
    • staying within spending guidelines on advertising and promotional (A&P) items


  • Market intelligence
    • provide feedback on competitive activity; on trends and tendencies from the trade


  • Teamwork
    • supporting colleagues in sales and admin to perform at optimal level


  • Receive and communicate news up and down the responsibility chain
    • Day to day handling of all questions, concerns, complaints from customers and suppliers.


  • Communicating inventory issues
    • notifying management of changes, positive or negative surrounding inventory issues, i.e. a key new placement or loss of a high volume placement


  • Conducting efficient market visits with suppliers as needed
    • planning itineraries, following up on tasting activities


  • Special events
    • occasional attendance at company events as deemed necessary by management


Core skills and competencies:


  • Continuous Learning
  • Accountable
  • Ethics and Values
  • Time Management


Other skills and competencies:


  1. Activity goals and objectives
  2. Communication
  3. Customer service
  4. Flexibility
  5. Job Knowledge
  6. Manager Relations
  7. Territory management
  8. Teamwork
  9. Use of technology


Important Events:


  • Sales meetings, tastings, gatherings as required by the company
  • Huddle meetings
  • Quarterly performance appraisal with supervisor


Preferred education and experience:


Undergraduate degree with any numbers of additional courses or related studies an advantage.  Applicants should have a minimum of 2 years direct experience with a sales and or merchandising background. Candidates should show experience in packaged goods sales with a proven ability to grow and manage a large portfolio of diverse items. An interest in wine is an asset.

 Other general job aspects: 

Please note this job description is not designed to cover or contain a complete and exhaustive comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.






A competitive, Salary and benefits package for the right candidate.

While we will evaluate all prospective candidates, we shall only respond to the candidates that meet the criteria. Thank you for your interest in opportunities at Renaissance Wine Merchants.

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