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Direct To Conumer Manager (Wine Jobs: Sales & Marketing)

Full Time

  Little Engine Wines (http://www.littleenginewines.com)

  Penticton, British Columbia

Little Engine Wines in less than two years has become known for producing some of Canadas most sought-after wines.  Due to our rapid growth, we are currently seeking an experienced Direct to Consumer professional to join our team.

The Wine Club & Hospitality Manager will be a motivated and positive self-starter. This individual will serve as the front-line manager for our Wine Club, on line Ecommerce and Events. The successful candidate will be responsible for all guest/member interaction, key sales metrics and be an expert at providing beyond expectation customer service.

Specifically, this person will demonstrate success by:

·       Growing Wine Club membership by designing and implementing industry best practices, maximizing onsite conversions and undertaking creative marketing programs

·       Retaining existing Wine club members through customer engagement, consistent follow-up and outstanding customer service

·       Creating effective marketing programs including e-mails, promotional materials, events and packages

·       Acting with a willingness to experiment and try new things to push the boundaries of a traditional club to make the business something extraordinary

Core Responsibilities 

·       Increase wine club membership, sales and profitability

·       Train and motivate staff to grow Wine Club membership and support activities, working closely with Tasting Room Manager

·       Track business with Wine Club software 

·       Coordinate inventory and shipments to ensure flawless execution of bi-annual wine club shipments and other campaigns

·       Execute customer shipments and follow-up for both tasting room and off-site sales 

·       Maintain and update Ecommerce online store and winery point of sale systems with current SKUs, production information, images and inventory.

·       Performs management duties and serves as the Manager on Duty (MoD) in absence of Tasting Room Manager.

·       Deliver exceptional consumer experience by pouring wines and educating consumers.

·       Function as a Brand Manager. Act as an informed resource for public, industry and consumers regarding our viticulture, winemaking, production, vintages, and products.

 

Competencies and Requirements

·       Bachelor’s Degree in Business, Marketing, Hospitality, or similar field or equivalent combination of education and experience

·       Min. 4 yrs. experience in Wine Retail and/or Club Management (or equivalent) desired; exceptional, similar experience from outside wine business welcome

·       Formal wine knowledge training (ISG or WSET) 

·       Flexibility in scheduling to work weekends, some evenings (events)

·       Proficient with MailChimp, including building newsletters and list management 

·       Experience maintaining content on Squarespace and website

·       Strong computer skills, notably Microsoft, POS (Retail and Wine Club)

·       Proven track record of supervising, leading and coaching.

·       Ability to lift, move and carry up to 35 – 50 lbs.

      

Little Engine Wines offers a competitive salary, bonus program and comprehensive benefits package.


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