Job Status: Filled

Marketing Coordinator (Wine Jobs: Sales & Marketing)

Full Time

  Poplar Grove Winery (http://www.poplargrove.ca)

  Penticton, British Columbia

This is a Full Time Position requiring 40hr work weeks, and more hours as required during times of heavy workload. 

Reports to: Sales and Marketing Director

Responsibilities

·       Promote Poplar Grove Winery, The Restaurant at Poplar Grove and Monster Vineyards through our Digital Marketing channels in an effort to drive revenue and brand awareness

·       Monitor Poplar Grove Winery, The Restaurant at Poplar Grove and Monster Vineyards online reviews, comments and messages and respond or forward as required. Always following applicable brand guidelines.

·       Organic Content Creation for digital channels + monitoring of accounts and responses (Email Newsletter, Facebook, Instagram, YouTube, new channels such as a blog). Utilizing Graphic Design tools (ie. Canva, photoshop, etc) to create engaging content.

·       Manage the newsletter lists

·       Enter annual wine competitions and track awards

·       Draft Press Releases

·       Work on website updates

·       Track, analyze and communicate performance across Digital channels

·       Follow best practices for digital through content, design, and accessibility

·       Participate in paid media campaigns where required through Google Ads and Facebook Ads, OR support an agency completing this.

·       Work with Wine Club before each shipment to support Wine Club Manager to complete successful distribution of Wine Club packages.

·       Ability to work in tasting room during off season as needed

·       Coordinate marketing projects for departments (ie brochure creation)

·       Assist with trade visits to winery

·       Seasonal responsibilities as required. The candidate must be flexible and helpful.

 

Education and Work Experience

·    2 - 5 years Marketing experience

·    Diploma/certificate in Marketing or equivalent preferred

·    Knowledge of image styling and photo lighting preferred

 

Knowledge, Skills and Abilities

·    Excellent communication, problem solving, analytical, organizational, and written skills.

·    Proficient knowledge of Microsoft Office suite, Facebook and Instagram

·    Training in the following considered an asset: CRM, Photoshop (adobe cloud), Email databases, Project Management, Business Analysis, User Experience (UX) and User interface (UI)

·    Autonomous individual with initiative who can collaborate cross-functionally and deliver on projects

This is a full-time, permanent position offering a competitive salary and benefits.


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