Marketing Coordinator
(Wine Jobs:
Sales & Marketing)
Full Time
Penticton,
British Columbia
This is a Full Time Position requiring 40hr work weeks, and more hours as required during times of heavy workload.
Reports to: Sales and Marketing Director
Responsibilities
· Promote Poplar Grove Winery, The Restaurant at Poplar Grove and Monster Vineyards through our Digital Marketing channels in an effort to drive revenue and brand awareness
· Monitor Poplar Grove Winery, The Restaurant at Poplar Grove and Monster Vineyards online reviews, comments and messages and respond or forward as required. Always following applicable brand guidelines.
· Organic Content Creation for digital channels + monitoring of accounts and responses (Email Newsletter, Facebook, Instagram, YouTube, new channels such as a blog). Utilizing Graphic Design tools (ie. Canva, photoshop, etc) to create engaging content.
· Manage the newsletter lists
· Enter annual wine competitions and track awards
· Draft Press Releases
· Work on website updates
· Track, analyze and communicate performance across Digital channels
· Follow best practices for digital through content, design, and accessibility
· Participate in paid media campaigns where required through Google Ads and Facebook Ads, OR support an agency completing this.
· Work with Wine Club before each shipment to support Wine Club Manager to complete successful distribution of Wine Club packages.
· Ability to work in tasting room during off season as needed
· Coordinate marketing projects for departments (ie brochure creation)
· Assist with trade visits to winery
· Seasonal responsibilities as required. The candidate must be flexible and helpful.
Education and Work Experience
· 2 - 5 years Marketing experience
· Diploma/certificate in Marketing or equivalent preferred
· Knowledge of image styling and photo lighting preferred
Knowledge, Skills and Abilities
· Excellent communication, problem solving, analytical, organizational, and written skills.
· Proficient knowledge of Microsoft Office suite, Facebook and Instagram
· Training in the following considered an asset: CRM, Photoshop (adobe cloud), Email databases, Project Management, Business Analysis, User Experience (UX) and User interface (UI)
· Autonomous individual with initiative who can collaborate cross-functionally and deliver on projects
This is a full-time, permanent position offering a competitive salary and benefits.