Toronto Sales Representative (Wine Jobs: Sales & Marketing)

Full Time

  Authentic Wine & Spirits Merchants (

  Toronto, Ontario

Authentic Toronto Territory Manager 

Job Description 

About Authentic Wine & Spirits Merchants

Authentic Wine & Spirits is part of the Charton Hobbs Group of Companies. Authentic is a national wine & spirits agency that represents some of the most iconic brands in the world including Champagne Louis Roederer, Cristal, Masi, Banfi, K Vintners, Vina Cono Sur, Citra, Michter’s American Whiskey as well as many other world-renowned brands. Our team is expanding, and we are looking for driven team players.

Reporting to the Ontario Sales Manager, this position’s mandate is to increase the sales and market share of the Authentic Wine & Spirits Merchants portfolio of brands within the parameters set and in line with expectations of the company. Responsible for developing and maintaining critical partner relationships with on-premises accounts and key LCBO stores within the Toronto region.

Essential Duties and Responsibilities:

Account Management Responsibilities: 


o   Drive sales of the Authentic Wine & Spirits portfolio in the assigned on-premise accounts meeting and exceeding assigned KPIs;

o   Maximize volume sales and product placements within the on-trade account base for LCBO, VINTAGES and consignment priority brands;

o   Placement and activation of icon brands while maintaining brand standards;

o   Placement and activation of premium spirits portfolio in key lighthouse accounts;

o   Target and develop innovation accounts;

o   Organize field days for supplier principals and ambassadors in accordance with management expectations;

o   Budget management;


o   For a core selection of select top stores, develop long term and collaborative partnerships with LCBO employees at all levels of store organization;

o   Create special partnership with store Product Consultants;

o   Represent iconic wine & spirits brands with pride, act as a local ambassador for all our suppliers;

o   Drive sales of LCBO Wines & Spirits Portfolio by activating programming and managing visibility and availability;

o   Ensure VINTAGES Frontline release distribution and sell-through in retail stores as well as appropriate merchandising;

Management/Administrative & Other Responsibilities: 

o   Record and manage daily activities through CHG CRM system ensuring accurate records;

o   Maintain accurate and current account data base through CRM;

o   Work to maximize budgets available and manage expenses within company guidelines;

o   Submit weekly planning, and daily mapping of achievements on your tablet;

o   Participation in supplier events and Ontario wine shows or events as required;

o   This position requires flexible hours and will sometimes require nights and weekends with Trade Shows, Supplier Dinners/Events outside of regular work days.

Base salary plus incentive bonus, car allowance and benefits commensurate with experience. Business related expenses are also covered.  Please forward a detailed cover letter and resume which clearly demonstrates your passion for the wine & spirits industry to:


The above information is representative of the work performed in this position, however it is not all-inclusive.  The omission of a specific duty or responsibility does not exclude it from the position if the work is similar or related to the essential duties and responsibilities.  This job description will be reviewed annually during the performance evaluation process.

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