Calling on all Retail stores (Liquor Board and/or Private) and targeted licensee (on-premise) and key accounts, in the defined territory in order to sell and promote the Company’s products
Achieving annual sales targets – case volume (by brand) and distribution targets (retail and licensee) for our wines in the defined territory.
Executing retail promotions and displays; managing inventory levels in Liquor Board and private retail stores in the defined territory for VWWS’s family of brands.
Managing all retail shelf sets within assigned territory in accordance with company standards and Liquor Board/retailer regulations
Executing on-premise promotions with targeted licensee accounts and key accounts.
Effective budget spending and tracking to ensure you stay within the defined promotional budget.
Ensure that all promotional and Point-of-Sale materials are used effectively.
Responsible for the entire VWWM portfolio with particular emphasis placed on the growth of sales of highlighted wines in the Company’s portfolio.
To professionally represent the Company with the customers in the market in order to improve distribution levels, shelf space, display and feature (on premise) activity.
Undertake, as required, various promotional activities, such as tasting, presentations to members of the trade and consumers, and attendance at special promotions, such as wine tasting, dinners etc.
Participate in “Crew Drives” in markets outside the primary territory during peak volume periods (e.g. December)
Be responsible for the servicing and maintenance of all Company assets, and making certain they are in good condition while under control of the sales representative.
Provide the following reports within the defined timelines:
o Monthly and Weekly Sales Report - Accounts called on and results – highlighting successes and achievements
o Planning reports for display activity, new distribution and On Premise objectives
o Expense reports, including original receipts and documentation on a monthly basis.
o Local market information as requested by Company management
Provide management with market intelligence including sales trends, product developments and competitor activity and their achievements
Provide prompt action to all consumer and customer (retail and on-premise) grievances and complaints.
Demonstrate at all times a commitment to driving sales and volume of VWWM’s products.
Ensure that all activities are conducted within the Provincial and Federal laws and regulations - particularly those related to trade practices.
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