Job Status: Filled

Executive Director (Wine Jobs: Management & Administration)

Full Time

  Twenty Valley Tourism Association (

  Vineland, Ontario

The position: Executive Director: Responsible for the day to day operational leadership and management of the Association.


  • Supervise and provide leadership to contract staff, agencies, suppliers and volunteers;

  • Develop and implement annual work plan including a prioritized schedule of projects and initiatives in consultation with TVTA committees and Board of Directors;

  • Develop and deploy marketing plans, newsletters, social media;

  • Track, analyze and report performance of marketing initiatives and events;

  • Manage media relations, press releases;

  • Maintain the Association’s website, databases, contact lists, files, event records;

  • Research opportunities for new tourism product development and marketing channels;

  • Manage the Tourism office; answer incoming calls, mail, email and all related communications;

  • Coordinate the distribution of TVTA tourism information with the various delivery services;

  • Foster the Association’s membership relations, manage the member files and annual renewal process;

  • Work pro-actively to expand the resources available to the Association by expanding the membership base and seeking out new partnerships with the public and private sectors;

  • Set up E-ticketing for passport programs and manage guest correspondence;

  • Prepare and maintain an annual budget with quarterly estimates for Board of Directors;

  • Work with the bookkeeper to review and maintain accounting;

  • Oversee and manage banking and bill payments for the Association;

  • Review the strategic plan and provide updates to the Board of Directors, including execution and deployment of the plan as approved by the Board;

  • Prepare minutes for Board and Committee meetings and circulate as required;

  • Oversee all aspects of General Membership meetings including the Annual General Meeting.

  • Develop expertise in the tourism market segments to maintain a strong position throughout the Niagara Region and beyond;

  • Cultivate and strengthen relationships with regional tourism partners (the Regional Tourism Organization, sector associations and local municipalities), identify and foster new relationships within the industry; 

  • Work with partners in identifying event and tourism marketing opportunities;



  • Undergraduate University Degrees or College Diploma in Marketing, Tourism or related discipline;

  • Minimum 5 years related professional experience in tourism, marketing and or sales management positions;

  • Ability to build relationships and partner effectively with multiple organizations, stakeholders and with the membership base;

  • Strong ability to multi-task in a fast-paced environment with strict deadlines;

  • Strong oral/written communication skills, excellent English skills; 

  • Demonstrate the ability to execute and successfully implement strategic plans;

  • Excellent leadership and negation skills;

  • Results oriented individual with a reputation for integrity, innovative thinking, sound judgment, objective decision making and the ability to communicate a consistent brand message;

  • An understanding and experience with Town Council and municipal procedures;

  • A firm understanding of challenges related to tourism and events;

  • Demonstrated skills in finance and government funding agreements;

  • Accounting or budget experience an asset.


Applicants for this position are asked to submit a cover letter and resume clearly outlining qualifications and experience by Wednesday June 12th, 2019 at 5:00 PM.

We sincerely thank all applicants for their interest; however, only those short-listed will be contacted for an interview.

Only applicants legally eligible to work in Canada should apply. No foreign applicants will be sponsored.


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