Wine Club Manager
(Wine Jobs:
Management & Administration)
Full Time
West Kelowna,
British Columbia
About Frind Estate Winery:
Established in 2017 with the purchase of the historic Bennett property in West Kelowna, Frind Estate Winery blends agriculture with technological opportunity. Markus Frind’s family has a farming history spanning 500 years, both in Germany and northern BC. After the successful sale of plentyoffish.com, Markus is focusing his efforts on pairing technology with agriculture to produce terroir-driven British Columbia wines of exceptional quality.
We are growing and are looking for an experienced WINE CLUB MANAGER based in West Kelowna, to join the Frind Team.
Responsibilities:
PLANNING
· Developing new club programs, promotional programs and marketing plans.
· Preparing annual plans, budgets, and wine allocations for club shipments and club activities programs.
· Build and maintain a Wine Club procedure manual.
· Design programs that offer loyalty benefits, leading to member retention.
MARKETING
· Increasing club membership and customer retention based on annual planning.
· Collecting and analyzing member data, feedback, benchmark data, and problem solving.
· Working with the Sales Team and Estate Manager on newsletters, e-blasts, club event flyers, and other promotional materials.
· Developing and maintaining lively communication with the club members and other online customers using social media, e-blasts/email etc.
· Building and maintaining of a first-class Wine Club.
· Planning and conducting off-site consumer events.
SALES AND CUSTOMER SERVICE
· Training and supporting the Sales Teams of memberships and overall direct sales.
· Be the primary contact for all Wine Club inquiries.
· Interact with tasting room staff and consumers to ensure effective communications of brand programs and benefits.
· Developing and tracking results of incentive programs to increase memberships.
· Planning and executing club and direct to consumer events.
SHIPPING AND ADMINISTRATION
· Coordination and execution of orders of semi annual wine club pick ups and shipments for 2000+ members.
- Batch processing of transactions in WineDirect, ensuring all customer, order and inventory data is accurate.
- Coordinating logistics of onsite wine club pickups
- Coordinating with warehouse/shipping for wine club shipments
- Ensuring all club orders are accounted for including; following up on declined credit cards, sending pickup reminders, dealing with refused or returned shipments.
· Maintaining an accurate database of customer records.
· Analyzing all costs related to shipping and handling.
· Verifying invoicing and accounting for all club activities.
Qualifications:
· Bachelors degree and minimum 4 years experience in wine sales.
· Proficient in Microsoft Excel, ability to understand and analyze reports.
· Detail orientated with excellent organizational skills and ability to manage and complete projects.
· Strong experience with DTC marketing channels specifically social media, email and phone.
· In-depth knowledge of consumer trends, and the ability to analyze purchase data.
· Understanding of systems and inventory records.
· Excellent marketing skills with a proven track record in sales and customer satisfaction.
· Proficient in Google and Microsoft Office applications.
· Advanced wine knowledge from work experience and/or related courses (WSET)
· Wine Direct and POS System experience considered an asset.
Hours of Work:
Flexible in hours, available both weekdays, weekends and holidays.
… Work at the #1 Winery in the Okanagan Valley. We are so excited for you to join the Frind Winery Team in beautiful West Kelowna!
Job Posting #: 2022-23