Job Status: Filled

Wine Club Manager (Wine Jobs: Management & Administration)

Full Time

  Frind Winery Ltd. (

  West Kelowna, British Columbia

About Frind Estate Winery:

Established in 2017 with the purchase of the historic Bennett property in West Kelowna, Frind Estate Winery blends agriculture with technological opportunity. Markus Frind’s family has a farming history spanning 500 years, both in Germany and northern BC. After the successful sale of, Markus is focusing his efforts on pairing technology with agriculture to produce terroir-driven British Columbia wines of exceptional quality.

We are growing and are looking for an experienced WINE CLUB MANAGER based in West Kelowna, to join the Frind Team.



·         Developing new club programs, promotional programs and marketing plans.

·         Preparing annual plans, budgets, and wine allocations for club shipments and club activities programs.

·         Build and maintain a Wine Club procedure manual.

·         Design programs that offer loyalty benefits, leading to member retention.


·         Increasing club membership and customer retention based on annual planning.

·         Collecting and analyzing member data, feedback, benchmark data, and problem solving.

·         Working with the Sales Team and Estate Manager on newsletters, e-blasts, club event flyers, and other promotional materials.

·         Developing and maintaining lively communication with the club members and other online customers using social media, e-blasts/email etc.

·         Building and maintaining of a first-class Wine Club.

·         Planning and conducting off-site consumer events.


·         Training and supporting the Sales Teams of memberships and overall direct sales.

·         Be the primary contact for all Wine Club inquiries.

·         Interact with tasting room staff and consumers to ensure effective communications of brand programs and benefits.

·         Developing and tracking results of incentive programs to increase memberships.

·         Planning and executing club and direct to consumer events.


·         Coordination and execution of orders of semi annual wine club pick ups and shipments for 2000+ members.

  • Batch processing of transactions in WineDirect, ensuring all customer, order and inventory data is accurate.
  • Coordinating logistics of onsite wine club pickups
  • Coordinating with warehouse/shipping for wine club shipments
  • Ensuring all club orders are accounted for including; following up on declined credit cards, sending pickup reminders, dealing with refused or returned shipments.

·         Maintaining an accurate database of customer records.

·         Analyzing all costs related to shipping and handling.

·         Verifying invoicing and accounting for all club activities.


·         Bachelors degree and minimum 4 years experience in wine sales.

·         Proficient in Microsoft Excel, ability to understand and analyze reports.

·         Detail orientated with excellent organizational skills and ability to manage and complete projects.

·         Strong experience with DTC marketing channels specifically social media, email and phone.

·         In-depth knowledge of consumer trends, and the ability to analyze purchase data.

·         Understanding of systems and inventory records.

·         Excellent marketing skills with a proven track record in sales and customer satisfaction.

·         Proficient in Google and Microsoft Office applications.

·         Advanced wine knowledge from work experience and/or related courses (WSET)

·         Wine Direct and POS System experience considered an asset.

Hours of Work:

Flexible in hours, available both weekdays, weekends and holidays.

… Work at the #1 Winery in the Okanagan Valley. We are so excited for you to join the Frind Winery Team in beautiful West Kelowna!

Job Posting #: 2022-23




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