Direct to Consumer (DTC) Specialist (Wine Jobs: Sales & Marketing)

Full Time

  Black Hills Estate Winery (

  Black Hills Estate Winery, British Columbia


At Andrew Peller Limited (APL), we deliver the perfect brand experience for every lifestyle, occasion, and generation. Through collaboration, open communication, honesty, drive to win, and accountability, we inspire teammates to be extraordinary every day.


Who We Are

We are one of Canada's largest and oldest wine companies with a rich heritage in quality winemaking.

We produce some of Canada's most recognized brands and offer our teammates a challenging and rewarding employment experience.


We are seeking an extraordinary, passionate Direct to Consumer (DTC) Specialist to join our Black Hills Estate Winery Team. Black Hills Estate Winery is situated on the scenic Black Sage Bench in Oliver, British Columbia and has been producing premium wine in this region since 1999. Known for the Nota Bene Bordeaux inspired blend, our focus is precise vineyard management, minimal intervention in the winery, and world class wine experiences offered to the thousands of visitors we see annually.

Reporting into the Estate Manager, the DTC Specialist will be responsible for wine club administration, driving sales of wine and wine-related products, and facilitating a positive ongoing relationship with Direct Delivery and Wine Club customers.

We are looking for teammates with:

  • Post-secondary diploma in marketing, business, or hospitality; wine Knowledge/Education an asset
  • Strong sales ability; experience in Retail/Wine store sales providing best-in-class service for consumers
  • Excellent communication skills; congenial, pleasant, tactful, and able to maintain composure under stressful conditions
  • Ability to exercise judgement and function independently
  • Adapt at complaint resolution and autonomous decision making within set parameters
  • Ability to follow safe work procedures and practices and reports all unsafe working conditions/hazards to their reporting Manager.
  • Exceptional technology and computer skills and knowledge
  • Follows safe work procedures and practices and reports all unsafe working conditions/hazards to their reporting Manager
  • Criminal Record Check as per the Payment Card Industry Data Security Standard (PCI DSS) requirement 12.7

These teammates will be accountable for:

  • Generating new members and retaining existing members by helping to create new strategies, events, and sales promotions
  • Creating opportunities to drive revenue growth
  • Building relationships with customers via phone, e-mail, website, and personal contact at member exclusive events.
  • Maximizing billable clubs to minimize card failures and maximize billable memberships and orders
  • Accurate, prompt, and comprehensive response to customer needs
  • Day-to-day e-mail and phone interaction with wine club members maintaining accurate member profiles assisting with member enquiries
  • Executing member recovery efforts by calling customers with declined cards, lapsed pick-ups and deliveries
  • Maintaining accurate database of club members and DTC customers
  • Assisting the Estate Manager with reporting, e-comm scheduling, building email databases, assisting with developing E-comm offers and information newsletter ideas
  • Addressing customer complaints and concerns offering solutions

*Please submit a detailed resume outlining your qualifications no later than February 26, 2021.

We are conducting an internal and external search simultaneously. We wish to thank all applicants for their interest; only those applicants selected for an interview will be contacted. In addition, per our "Internal Job Posting Policy"; internal candidates should be in their current position for one (1) year and their performance must be in good standing.

Andrew Peller Limited is committed to meeting the needs of persons with temporary and/or permanent disabilities in a way that allows them to maintain their dignity and independence. We are happy to discuss any need for accommodation in the workplace and will make an effort to meet those needs a timely manner by preventing and removing barriers to accessibility in the areas of information, communications, and employment.

How To Apply

To apply, please visit:

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