Marketing Manager (Wine Jobs: Sales & Marketing)

  Authentic Wine and Spirits Merchants

  Burnaby, British Columbia

 

Job Summary: 

To manage brand planning and execution for the AWSM portfolio of wines and spirits in British Columbia, observing best industry practices and ethical business methods at all times.  This position is located in the Burnaby office and reports to the Senior Marketing Manager, Western Canada.

 

Essential Duties and Responsibilities:

 

Competitive Analysis & Market Intelligence: 

·     Review ongoing market trends, competitive activity, and brand performance highlights; identify overall portfolio and brand opportunities through the creation and analysis of quarterly marketing reports, identify strategic pricing opportunities;

·     Supervise monthly actual vs. forecast tracking with IT and adjust LE’s as necessary based on market and brand performance trends;

·     Maintain close regular communication with the sales team in weekly meetings plus work-withs (as applicable) to ensure program development and P.O.S. is targeted, relevant and fresh;

·     Pitch new products and marketing programming to the BCLS Category Managers for new listings and image programs, working with the Graphics Designer to put together mock imaging where appropriate;

·     Preparing Monthly Sales Reviews including proposing mitigation activities for when we are tracking off plan;

 

Brand Planning & Execution:

·     Manage annual brand planning, forecasting and A&P budgeting for all brands in BC; lead bi-annual A&P reviews to stay within brand budgets and re-allocate funds as needed in order to maximize market activity;

·     Measure and report on quarterly marketing programming;

·     Work closely with logistics to ensure inventory is available for programmed skus and Business & Costing Analyst to ensure pricing is accurate;

·     Manage quarterly sales presentations and sales materials, while updating master spending plans in PAWA to ensure programming is up-to-date and executed on-time;

·     Cooperative development and planning with western marketing team and sales management for brand plans, marketing applications, supplier and key account presentations, promotional materials, and sales tools, that meet AWSM standards, are complete and delivered on time; at the direction of Sales Managers/Senior Marketing Manager;

·     Prepare quarterly meeting presentation to motivate and inspire the activities of the sales force in relation to marketing initiatives;

·     Propose quarterly G&T in tandem with Sales Managers, review portfolio opportunities and new product options;

·     Communicate with suppliers as the main point of contact to review day-to-day issues and provide regular brand updates;

 

Management/Administrative Responsibilities: 

·     Maintain accurate and current data and systems within PAWA and PowerBI; create and monitor forecasts and spending plans in PAWA; manage expenses and promotional budgets within company guidelines; provide leadership for the Marketing & Data Coordinator, Marketing & Events Coordinator and Graphic Designer

·     Oversee supplier itineraries, working with Marketing & Events Coordinator and Sales Management to plan supplier in-market activities;

·     Manage expenses and any promotional spending within company guidelines;

·     Manage Marketing & Events Coordinator; Dotted line management for Marketing & Data Coordinator and Graphics Designer;

 

Job Requirements:

 

·     Experience: University degree (BCom preferred) in Marketing or equivalent discipline and/or minimum of 3-4 years sales or marketing experience with a large wine portfolio or other important consumer products.  You will have a portfolio of examples of your work to date. 

·     Skills: Must have excellent written and verbal communication skills.  Must be highly organized, and display excellent motivation and leadership abilities.  You should be prepared to provide examples of your written work.  You must have great PC skills (Windows: Word/Excel) and be able to extensively use the CH/AWSM web based applications for sales and planning activities.  Must be able to juggle multiple situations, and be self motivated and able to work independently.

·     Knowledge:  Working knowledge of the marketing of wine or of an important consumer brand.  Successful completion of several wine and spirit courses is desirable (such as WSET2 and or higher)

·     Physical: Must be able to work a flexible schedule including evenings, weekends and travel (includes overnight stays).  Must be physically fit and be able to lift and carry 41+ pounds and able to build displays or handle heavy POS material.

·     Other: Must possess and maintain a valid Driver’s license in the Province employed.  Must have and maintain a valid Canadian Passport.  Working knowledge of an additional language(s) with French, Italian, or Spanish.

 

Other Preferred Job Qualifications: Existing marketing trade relationships within the wine, spirit, hospitality industry.  Minimum 3-5 years marketing experience overall.  Membership in a professional marketing association. 

 

 

Base salary plus incentive bonus commensurate with experience and group medical and dental benefits. Business related expenses are also covered.

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