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Merchandise Program Manager (Wine Jobs: Management & Administration)

Full Time

  Ministry of Public Safety & Solicitor General - BC Liquor Distribution Branch

  Burnaby, British Columbia

Who Are We

The BC Liquor Distribution Branch (LDB) is one of two branches of government that provide oversight for the beverage alcohol and non-medical cannabis industries in the province. The LDB is responsible for the wholesale distribution of liquor and cannabis and operates the retails brands BCLIQUOR and BC Cannabis Stores. 

The LDB is committed to government’s goals of making life better for people in B.C., improving services, and ensuring a sustainable province for future generations. The revenue generated by the LDB helps fund essential public services like health care, education, and community programming. Learn more on the LDB careers page.

About the Team

The Retail Operations team consists of three units, Merchandising, Marketing and Store Operations, and is responsible for the daily operations of the 198 BCLIQUOR Stores. We develop and executive key strategies to drive business, creates systems and processes, and establishes daily retail procedures to maximize operational excellence, while upholding BCLDB’s core values of service, relationships and results. Working in this vibrant, creative and supportive team environment will see your knowledge, skills and innovativeness thrive to unparalleled levels.

About the Role:

The Merchandise Program Manager is an integral part of the execution of merchandising strategies in all marketing activities and is responsible to manage the merchandising activities that support merchandising/marketing objectives. This position is the fundamental link between the Marketing and Merchandising Department in regard to merchandising directives and initiatives. This position also manages the tasting program across all BC Liquor Stores.

As the Merchandise Program Manager, you will:

·        Represent the Merchandising department cross-functionally with other retail units including Marketing and Store Operations teams.

·        Ensure commitment to suppliers are met as they relate to Merchandise Programs by collaborating with Category Managers.

·        Plan, develop, and implement merchandising strategies for display programs and events; Makes decisions on concept ideas based on merchandising and vendor input.

·        Proactively identifies, assesses, and mitigates merchandising issues, gaps, or risks in merchandising plans and programs.

·        Central point of contact for trouble shooting marketing issues for the Merchandising team. Including owning all merchandising program related SOPs.

·        Lead planning and coordination related to successful execution of merchandising programs; drafts timely and effective communication materials to be distributed to Retail Operations division and field (i.e., BC Liquor Stores).

·        Manage post event sales data and provides results interpretation in partnership with Category Managers.

·        Canvas and engage various suppliers to strengthen merchandising/marketing programs within BC Liquor Stores; solicits opportunities.

·        Review all submissions and provides recommendation for final approval by Senior Manager, Merchandise Programs and Space Planning and Director, Merchandise Operations

·        Manages tasting program across all BC Liquor Stores.

·        Other tasks based on operational requirements.


·        A degree or diploma in business administration, marketing, communications, merchandising or related discipline and a minimum of two (2) year of recent, related experience*.


·        A minimum of three (3) years of recent, related experience*.

          *Recent, related experience must be within the last 6 years and include the following:

·        Experience working in a large, distributed retail environment.

·        Experience managing merchandising/marketing programs and initiatives.

·        Experience with leading and directing the work of others.

·        Experience working with internal stakeholders and external vendors.

Preference may be given to candidates with experience in the following:

·        Experience working in the beverage alcohol industry.

**A large retail environment is defined as a work environment that has one or more of the following: over 500 employees in the whole organization, over $30 million in revenue, over 25 brick and mortar locations. Candidates must include this information in their application as it will be used to assess each candidate’s qualifications.



Compensation and Benefits Package:

The salary range for this role is $76,071.18 to $86,658.48 per annum. We understand that attracting top talent requires more than just offering a job—it requires providing a comprehensive benefits package that supports not only the professional growth of our employees but also their overall well-being and work-life balance. Here are some of our highlights:
• Extended health and dental benefits
• Paid time off – 3 weeks to start
• BC Pension Plan
• Parenthood top-up
• Free employee fitness centre and recreational basketball court with equipment at Head Office
• In-house Kinesiologist
• Employee and Family Assistance Plan – free, confidential and easy to access
• Flexible work arrangements
o Flex Days – Up to 17 days per year
o Hybrid work model –Work may be performed on site at least two days per weeks.
• Invest in your future with our professional development programs, including tuition reimbursement, access to specialized courses, and support for obtaining professional designations.
• Plus more!

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