Regional Manager (Wine Jobs: Management & Administration)

Full Time

  BC Liquor Distribution Branch

  Burnaby, British Columbia


Who Are We

The BC Liquor Distribution Branch (LDB) is one of two branches of government that provide oversight for the beverage alcohol and non-medical cannabis industries in the province. The LDB is responsible for the wholesale distribution of liquor and cannabis and operates the retails brands BCLIQUOR and BC Cannabis Stores. 

The LDB is committed to government’s goals of making life better for people in B.C., improving services, and ensuring a sustainable province for future generations. The revenue generated by the LDB helps fund essential public services like health care, education, and community programming. Learn more on the LDB careers page. 

About the Team

Retail Operations, encompassing the three retail business units of Merchandising, Marketing and Store Operations, is responsible for the strategic direction and operations of the 198 BCLIQUOR Stores.

 The Retail division develops and executes key strategies to drive business/ revenue, creates systems and processes to maximize operational excellence, while upholding BCLDB’s core values of service, relationships, and results. Working in this vibrant, creative, and supportive team environment will see your knowledge, skills and innovativeness thrive to unparalleled levels.

About the Role:

The Regional Manager continuously improves existing services and processes to drive service excellence, increase profitability and ensure alignment with LDB’s strategic goals and operating plans. The Regional Manager demonstrates the highest level of leadership and ethical standards and drives store leadership teams to continually achieve a higher standard by providing effective coaching, mentoring and guidance.

As the Regional Manager, you will manage:


·         Direct the operations of regional stores to ensure operational standards and effective store leadership is in place by demonstrating the highest level of leadership and ethical standards.

·         Ensure that an optimal customer experience is achieved by driving excellent store appearance and ensuring implementation of the In-Store Marketing Program and maintaining high standards of merchandising and visual presentation.

·         Analyze sales, KPIs and margin of regional stores; directs and monitors store manager’s performance and develops strategic plans with store managers to improve results.

·         Conduct regular Store Visits, verifies store compliance to standards and execution of corporate initiatives.


Strategic Planning

·         Develop, lead, and implement the strategies necessary to achieve retail sales results through business analysis, action planning, effective communication, and consistent accountability.

·         Conduct analysis of current situation and future requirements of the region, sets specific goals and objectives aligned to the overall strategic direction of the Store Operations department, and determines priorities for planning and implementing strategies in collaboration with key partners and stakeholders.

·         Develop an annual sales plan and accurate business forecasts, providing quarterly updates, revisions and modifications to the plan.

·         Prepare and manage the annual operation budget for designated services, monitors variances and develops and executes corrective actions. Develops business case proposals and operates region within approved expense budget.


Human Resources/Leadership

·         Provide leadership and guidance to regional store management and staff using effective management techniques (e.g., coaching, mentoring, delegating, building teams and managing performance).

·         Foster a positive working environment including seeking opportunities to reward and recognize team and individual contributions, listening to the team’s concerns and enabling decision-making at the front line.

·         Manage grievances and investigates work and staff issues and initiates disciplinary action up to and including suspensions and makes recommendations for demotion or dismissal.

·         Authorize the hiring, transferring, and lay off of staff and is involved in the selection of candidates for store management positions; selects employees for relief assignments in management positions and maintains training and retraining programs.

Public Relations and Social Responsibility

·         Provide information to the public about available BC Liquor Store programs and services resolves issues and concerns and directs issues to the appropriate contacts as required.

·         Establish and maintain working relationships with suppliers, licensee and hospitality customers and industry in order to provide exemplary service and respond to issues as they arise.

·         Support social responsibility in the consumption of beverage alcohol by eliminating the sale of alcoholic beverages to minors (through ensuring the “2-ID” policy is strictly always enforced) as well as deterring sales to intoxicated individuals.

·         Oversees employee’s work is performed in a socially responsible manner with an awareness of environmental implications of decisions.


Degree, diploma or certificate in business or retail management with a minimum of 4 years of recent, related experience*.


An equivalent combination of education, training and experience may be considered, i.e., 6 years of recent, related experience.*

*Recent, related experience must have occurred within the last 8 years and include the following:

·         Experience in managing retail operations with sales exceeding $10 million, demonstrating progressive responsibility in previous managerial roles. 

·         Experience in overseeing and managing multiple retail units, collectively generating over $50 million in revenue.

·         Experience managing complex and/or high-volume operations implementing sales initiatives, driving financial metrics, and/or establishing group/individual goals. 

Preference may be given to candidates with experience in the following:

·         Experience overseeing a large multi-unit retail operation.

·         Experience working in the beverage alcohol industry.

·         Providing effective coaching and support to achieve strategic results.


Compensation and Benefits Package:

The salary range for this role is $ 86,200.00 to $122,100.01 per annum. We understand that attracting top talent requires more than just offering a job—it requires providing a comprehensive benefits package that supports not only the professional growth of our employees but also their overall well-being and work-life balance. Here are some of our highlights:

·         Extended health and dental benefits  

·         Paid time off – 4 weeks to start

·         BC Pension Plan

·         Parenthood top-up

·         Free employee fitness centre and recreational basketball court with equipment at Head Office

·         In-house Kinesiologist

·         Employee and Family Assistance Plan – free, confidential and easy to access

·         Flexible work arrangements

o   Flex Days – Up to 17 days per year

o   Hybrid work model –Work may be performed on site at least two days per weeks.

·         Invest in your future with our professional development programs, including tuition reimbursement, access to specialized courses, and support for obtaining professional designations.

·         Plus more!

Application instructions: 

To be considered for this position, your application must clearly demonstrate how you meet the qualification in the job posting. Applicants must meet the requirements as described below to be considered:

·         A cover letter is required as part of your application. The content and/or format of your cover letter may be evaluated as part of the assessment process.

·         Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.

Note: Applications will only be accepted via the BC Public Service Recruitment System until July 4, 2024 at 11:00pm Pacific Time. For full details about this position and to apply online visit:





$86,200.00 - $122,100.01 per annum

How To Apply

For full details about this position and to apply online visit:

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