Digital Marketing Manager (Wine Jobs: Sales & Marketing)

  Charton Hobbs (http://chartonhobbs.com)

  Canada, Ontario

At Charton Hobbs Group of Companies, we believe that our people make the difference.  

As Canada’s largest privately held wine & spirits import and brand building organization, we are dynamic, passionate and are always looking to drive the business forward – and that starts with our team!  

Charton Hobbs Inc – a division of Charton Hobbs Group, is undergoing a digital transformation, and in search of a Digital Marketing Manager for Canada. 

All Available Locations: Mississauga, Ontario; Montreal, Québec or Burnaby, British Columbia

This role is responsible for planning, developing, implementing, and managing the overall digital marketing strategy, with the purpose of bringing the company and brands to life, through enhancing sales opportunity, brand education and awareness, across relevant digital platforms and channels. 

This position needs to balance creative and communication skills with critical thinking, project management and analytics. This individual must be able to work well with cross-functional teams, manage conflicting priorities, and understand both the company owners' vision, objectives, and suppliers’ ambitions.

Primary Responsibilities: 

·       Plan, design and execute digital marketing campaigns that drive engagement and conversion for Charton Hobbs and supplier portfolio,

·       Drive digital content creation for web presence, e-commerce, social media by building and executing comprehensive inbound marketing plan, 

·       Consult and work with ownership and senior management to lead the development of national and regional digital marketing strategy, 

·       Collaborate internally with commercial and IT departments and externally with suppliers and partners  

·       Collaborate with regional coordinators to create promotional concepts 

·       Adhere to the company’s digital brand identity 

·       Develop robust web analytics and campaign analysis with recommendations for maximizing customer acquisition 

·       Establish budget requirements, optimize spend and performance based on in-depth analyses  

·       Ensure that appropriate emerging technologies are consistently evaluated and implemented for digital channels 

What You’ll Be Bringing to the Team: 

·       University degree in Marketing or business-related field 

·       5+ years of experience in a strategic digital marketing role, ideally in CPG 

·       Proven experience with digital campaigns, from concept to execution, analysis and reporting 

·       Proven results in managing and driving lead generation focused digital programs with in-depth knowledge of web analytics 

·       Demonstrated ability to interpret in-depth analyses, uncover actionable insights and effectively communicate to the broader organization 

·       Strong commercial/business acumen 

·       Strong project management and inter-departmental coordination skills 

·       Passion for reaching audiences with compelling messaging. Great communication and writing skills 

·       Highly motivated with ability to work independently and in teams 

·       Bilingualism a must (English, French, Italian, Spanish) 

At Charton Hobbs, we credit our longevity to our family passion for building great brands.  

Since 1925, we have worked with the world’s most talented and influential producers to make premium alcohol products accessible to all Canadians. We nurture longstanding relationships with retailers, grow alongside hospitality trade leaders, and remain committed to our team of dedicated industry professionals.  

By sharing our vision with these indispensable players, we have introduced generations of Canadians to wine and spirit brands that endure.

We are the Ambassador of Premium Brands, and hope to welcome you to our family.  

How To Apply

Interested candidates should apply to [email protected] attaching your detailed cover letter and resume.

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