LCBO Retail Territory Sales Manager – GTA West (Wine Jobs: Sales & Marketing)

Full Time

  Wine Lovers Agency Inc.

  Etobicoke, Ontario


About Us:

Wine Lovers Agency Inc., is a dynamic and innovative player in the beverage industry, committed to delivering exceptional products to Ontarians. We take pride in our portfolio of high-quality beverages and our dedication to customer satisfaction. As we continue to grow, we are seeking a highly motivated and experienced individual to join our team as an LCBO Retail Territory Sales Manager.


  • Develop and execute a strategic plan for the assigned LCBO retail territory.
  • Build and maintain strong relationships with LCBO store managers, PCs, staff, and other key stakeholders.
  • Monitor and analyze market trends, competitor activities, and consumer preferences to identify new opportunities.
  • Deliver product education to LCBO staff through tastings.
  • Work with suppliers to increase brand awareness through coordinated tastings/education sessions.
  • Ensure in-store promotions are properly executed.
  • Optimize in-store discretionary promotional opportunities.
  • Attend industry events and trade shows as required.

Sales and Revenue Growth:

  • Meet and exceed sales targets for the assigned territory.
  • Implement effective sales strategies to drive product visibility and increase market share.
  • Work closely with the sales team to develop promotional programs and initiatives.


  • Proven experience in sales, preferably in the beverage industry.
  • Strong understanding of the LCBO retail environment and its regulations.
  • Successful completion of WSET, ISG or other related courses is an asset.
  • Excellent communication and interpersonal skills.
  • Ability to analyze data and market trends to make informed business decisions.
  • Results-driven with a focus on meeting and exceeding targets.
  • Ability to travel within the assigned territory.


  • Competitive salary and performance-based incentives.
  • Opportunities for professional development and advancement.
  • A dynamic and collaborative work environment.

If you are a self-motivated and results-oriented professional with a passion for the beverage industry and a proven track record in sales, we invite you to apply for the LCBO Retail Territory Sales Manager position at Wine Lovers Agency.

How to Apply:

Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this position.  We look forward to reviewing your application and discussing how your skills and expertise can contribute to our success.


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