Job Status: Filled

Sales Representative (Newfoundland & Labrador) (Wine Jobs: Sales & Marketing)

Full Time

  Arterra Wines Canada

  Field Office, Newfoundland and Labrador

Job Description:

Job Summary

Reporting to the Key Account Manager, the Sales Representative will manage and execute our provincial sales strategy with a group of customers within an assigned territory. The successful candidate will need to grow our portfolio sales at all points of sale to deliver profit and revenue objectives through planning and execution of retail sales programs while building and maintaining professional relationships with customers and colleagues. 

Key Responsibility

  • Manage territory to maximize coverage in order to achieve objectives/targets per visit, service current products, secure distribution of existing and new products & expand the sale of Arterra products at NLC/NLC Express retail stores and licensees in a predetermined territory.
  • Ensure all customers; maintain current thematic, execute customize floor promotion, promotional activities and displays, introduce new product, increase our product distribution, all elements included in contracts with chains, etc.
  • Build and maintain effective communication and relationships with internal and external customers to ensure ongoing and increased market growth of Arterra Wines Canada products.
  • Plan and set priorities for each customer visit in order to achieve organizational goals.
  • Negotiate display space within stores and inventory levels'
  • Execute store audits to ensure all promo activities are being executed as planned
  • Ensure proper management of all paperwork and reports as required
  • Communicate any facts and situations within territory that could impact Arterra’s business to the Key Account Manager


  • University or College degree
  • 3-5 years in sales role
  • Experience in Beverage Alcohol or Consumer Package Goods (preferred)
  • Has connection / experience with key customers (preferred)
  • Existing skills and working knowledge of Microsoft Office with ability to learn to use internal software and technology (iPad/iPhone, CRM platform, scan data tools, etc).
  • Physically capable of lifting cases of approximately 20KG repeatedly
  • Valid driver’s license with clean driving record
  • Ideal candidate will be based in St. John’s, Newfoundland
  • Able to spend time traveling within territory (overnight trips required)
  • Wine knowledge/education a plus but not required


  • Passion to win
  • Excellent communication skills
  • Strong sales skills
  • Organized and responsible
  • Autonomous and reliable
  • Excellent time and priority management
  • Strong team spirit

What we offer:

  • Competitive salary and bonus
  • Benefits and Pension Plan
  • Product Allowances & Safe Ride Home Program
  • Corporate Social Responsibility
  • Tuition reimbursement
  • Training & Development Programs
  • An opportunity to learn about the world of wine

We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.

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