Job Status: Filled

Territory Manager (Wine Jobs: Sales & Marketing)

Full Time

  Authentic Wine & Spirits Merchants (

  GTA North / Barrie / Muskoka, Ontario

Authentic Territory Manager

(GTA North / Barrie / Muskoka)

About Authentic Wine & Spirits Merchants

Authentic is a national wine & spirits agency that represents some of the most iconic brands in the world including Champagne Louis Roederer, Cristal, Masi, Banfi, Vina Cono Sur, Halewood, House of Smith, Michter’s American Whiskey, Hine and other world-renowned brands. Our team is expanding, and we are looking for driven team players.

Job Summary:

Reporting to the Ontario Sales Manager, this position’s mandate is to increase the sales and market share of the Authentic Wine & Spirits Merchants portfolio of brands within the parameters set and in line with expectations of the company. Responsible for developing and maintaining critical partner relationships with key LCBO stores, grocery locations and on-trade accounts.

Essential Duties and Responsibilities:


  •  Drive sales of LCBO Wines & Spirits Portfolio by activating programming and managing visibility and stock
  •  Increase territory distribution and rate of sale in territory
  • Maximize opportunities across retail channels amplifying brand sales in top selling stores
  • Nurture long term and collaborative partnerships with LCBO employees at all levels of store organization


  • Drive sales of the Authentic Wine & Spirits portfolio in the assigned on-premise accounts meeting and exceeding assigned KPIs;
  • Maximize volume sales and product placements within the on-trade account base for LCBO, VINTAGES and consignment priority brands.
  • Placement and activation of icon brands while maintaining brand standards.
  • Placement and activation of premium spirits portfolio in key lighthouse accounts.
  • Organize field days for supplier principals and ambassadors in accordance with management expectations.
  • Budget management.


  • Developing key relationships with key grocery store managers
  • Building cut case displays in stores

Management/Administrative & Other Responsibilities: 

  • Record and manage daily activities through CHG CRM system ensuring accurate records.
  • Maintain accurate and current account data base through CRM.
  • Work to maximize budgets available and manage expenses within company guidelines.
  • Submit weekly planning, and daily mapping of achievements on your tablet.
  • Participation in supplier events and Ontario wine shows or events as required.
  • This position requires flexible hours and will sometimes require nights and weekends with Trade Shows, Supplier Dinners/Events outside of regular workdays.

Job Qualifications:

  • Experience: University degree in Sales, Marketing, Business or equivalent discipline and/or minimum of 3 years’ experience in sales or management of a large wine & spirits portfolio. The ideal candidate will have working knowledge of the LCBO and Grocery and existing relationships in those networks. Experience in managing on-trade partnerships and wine/spirits/mixology knowledge an asset.
  • Skills: Driven team player with strong interpersonal skills. Strength in sales with excellent written and verbal communication. Skilled presenter with ability to adapt to audiences.
  • Knowledge: Expert knowledge of the liquor industry (wine and spirits products as well as governmental policy and regulations is preferred).  Successful completion of wine and spirit courses is desirable (e.g.: WSET) and will be required if hired.

This position requires flexible hours and will sometimes require nights and weekends with Trade Shows, Supplier Dinners/Events outside of regular workdays. Base salary plus incentive bonus, car allowance and benefits commensurate with experience. Business related expenses are also covered. 

Interested? Apply today!

The above information is representative of the work performed in this position, however it is not all-inclusive.  The omission of a specific duty or responsibility does not exclude it from the position if the work is similar or related to the essential duties and responsibilities.  This job description will be reviewed annually during the performance evaluation process.

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