Brand Manager (Wine Jobs: Sales & Marketing)


  Michael Andrew Brands Inc. (

  Guelph, Ontario

Michael Andrew Brands is a national wine, beer & spirits agency that represents an exceptional portfolio of brands from around the world, as well as great brands produced right here in Canada. Given expansion and growth we are currently recruiting for a Brand Manager.

Reporting to the President, this position’s mandate is to increase the sales and market share of the portfolio of brands in line with expectations of the company. Responsible for both trade and consumer marketing management.

Core Duties and Responsibilities

1.     Build annual plans identifying brand objectives, strategies and KPI’s;

2.     Work collaboratively with marketing, sales and key stakeholders;

3.     Maximize channel opportunity through effective strategic planning for on trade and retail;

4.     Work with Category and Product Managers to grow assigned brands. Manage promotional planning and portfolio expansion;

5.     Execute marketing programs across multiple channels while ensuring deliverables are in line with brand strategy;

6.     Project management ensuring all programs are successfully executed and performance measured;

7.     Manage and track brand health through regular reporting both internally and to key stakeholders. Analyze brand and category trends, market developments and create strategic plans to drive success;

8.     Responsible for budget management and spending plan;

9.     Effective oversight of price positioning;

10.     Support in the development of digital and channel plans for the agency;

11. Other responsibilities as assigned.


Job Qualifications:

·      Experience: University degree/College Diploma in Sales, Marketing, Business or equivalent discipline and/or minimum of 2 years’ experience in alcohol beverage sales or other CPG. Consumer and trade marketing experience in an outside industry is also an asset. The ideal candidate will have working knowledge of the LCBO and existing relationships at board level.

·      Skills: Driven team player with strong interpersonal skills. Strength in strategic planning, sales and excellent written and verbal communication. Skilled presenter with ability to adapt to audiences. Must be highly organized and have experience with project management. Strong working knowledge of Excel and PowerPoint and ability to learn and adopt new programs.

·      Knowledge: Expert knowledge of the liquor industry (wine and spirits products as well as governmental policy and regulations is preferred). 

Base salary plus incentive bonus, vehicle mileage. 

Please send cv to

Only those contacted will be considered for an interview.

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