Digital Sales & Marketing Coordinator (Wine Jobs: Sales & Marketing)

  Flat Rock Cellars

  Jordan, Ontario

 

About: We are here at Flat Rock Cellars for two reasons. First, we’re here to make great wine. Second, we’re here to offer a truly personal wine experience. Everything we do comes from these two basic principles.

Flat Rock Cellars is an estate winery located in Jordan, Ontario on the Twenty Mile Bench. We take a focused approach to winemaking, producing only the varieties that best perform in the region: Pinot Noir, Chardonnay and Riesling. As one of Ontario’s only Certified Sustainable wineries, we look at every decision through a sustainable lens.

As a member of our small team, you’ll have the opportunity to wear many hats and “that’s not my job” isn’t in our vocabulary. We do what needs to be done to ensure we achieve our goal of becoming everyone’s favourite winery. It’s possible!

“The worst day at a winery is still better than the best day at most other jobs”

The Role: It is an exciting time at Flat Rock Cellars! A lot has changed in the last few years; from our renewed focus on Direct-to-Consumer sales to a full rebrand including the development of striking new labels. All this exciting growth means that we have an opportunity for someone to help us dominate the digital world. We’re looking for someone with incredible creative writing skills and a keen eye for social media to join our team and grow our presence. This person will also support the hospitality team occasionally on weekends and holidays. This is a full-time position that will work collaboratively with other departments to disseminate the wineries key messages. Reports to the Business Development Manager.

Job Responsibilities:

Social media

- Develop a social media strategy to increase community and connection across all relevant platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, etc).

- Uphold brand voice and vision across all social media platforms.

- Produce organic social content including photo, video and text-based posts.

- Work with other departments to create and maintain a content calendar that clearly maps out content and copy in advance of posting.

- Collect and present social media analytics to clearly outline what’s working and what isn’t.

- Develop and nurture new ways of communicating with our existing audience.

- Stay up to date with new social media platforms and technology, ensuring we are always early adopters of upcoming trends.

- Proactively presents ways to grow the business, followers, new channels etc…

- Manage and respond to all inquiries and comments on social media accounts.

- Video editing capabilities.

DTC

- Creative writing and development of all outgoing email communications. The content will be a mixture of sales, updates, wine club, and general info communications.

- Develop marketing plan/eblast schedule that correlate to social media strategy and the needs of other departments to ensure a concise, consistent message is maintained.

- Use analytics to create targeted email campaigns.

- Research and develop new ways to sell online, through social media and other channels.

- Manage online shop listings and inventory to ensure accuracy with other marketing goals.

- Work with Hospitality Manager to communicate with Wine club.

- Administer Wine Club: content creation, club processing, billing, etc. in collaboration with Hospitality Manager.

Influencers/Rockstars

- Lead the development of holistic influencer strategy and creation of campaigns to drive brand awareness, engagement, reach, conversions and content.

- Build a database of influencers across an array of demographics.

- Rockstars. Develop Rockstar program using key licensee partners.

- Plan and execute relevant programs surrounding LCBO programming, new releases, etc.

Sales Support

- Work in the retail shop on weekends during the busy months when necessary.

- Developing partnerships and soliciting events to fill our calendar Monday-Friday.

- LCBO visits during blitzes.

- Support business development initiatives

- Tracking contests. Partner outreach. Tracking awards and scores in SharePoint.

Website

- Regular maintenance and updating of website. Knowledge of WordPress preferred.

- Regular updating of online wine shop, availability, scores, vintages, etc.

- Use data analytics to track and improve online presence: Google Analytics, SEO, etc.

Who we’re looking for!?

- You must have a Rockstar attitude! We work hard, but we have fun while we’re at it. We’re looking for someone to join our team, bring a creative approach, have a great time, and be willing to go above and beyond. We work in wine after all.

- You should have 2+ years of experience creating exceptional written content and knowledge developing digital guest experiences.

- You are passionate about working within a team and creating environments that foster respect, teamwork and results.

- Ideally, you have experience planning and executing a strategic social media program.

- You pride yourself on working smarter not harder. Use in depth analytics from EWinery, Mailchimp, BDM to target communications effectively.

- Your past colleagues would describe you as self-motivated, highly detailed, reliable and fun to be around.

- You have a deep passion and knowledge for wine and educating others on the subject.

- You enjoy maintaining clean and organized data and can competently do so using the tools provided.

- You can safely lift 40 lbs. and are comfortable conducting tastings on patio areas during our hot, steamy summers.

- You will work weekends, holidays and evenings when required.

- General Certificates Required: Smart Serve. Formal wine training (WSET, CSM, etc.) would be an asset.

 

What We Offer:
- Competitive salary with benefits as well other incentives.
- Continuous training and education in various aspects of wine and beer (yes, you read that right. We also own a brewery and work closely with them).
- Work and grow in an innovative, fun, and engaging environment with an amazing group of people.
- A place you can be proud to call home. As a Certified Sustainable winery, we do all the little things to ensure our place, people, and community are taken care of.

How To Apply

If reading this job description got you excited, then we look forward to meeting you. To apply, please send your resume and a cover letter to Business Development Manager Jacob Glantz at [email protected].

We wish to thank all applicants for their interest; only those applicants selected for an interview will be contacted.

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