Hospitality Manager (Wine Jobs: Wine Retail & Sommelier)

Full Time

  Flat Rock Cellars

  Jordan, Ontario



Job Posting: Hospitality Manager

About: We are here at Flat Rock Cellars for two reasons. First, we’re here to make great wine. Second, we’re here to offer a truly personal wine experience. Everything we do comes from these two basic principles.

Flat Rock Cellars is an estate winery located in Jordan, Ontario on the Twenty Mile Bench. We take a focused approach to winemaking, producing only the varieties that best perform in the region: Pinot Noir, Chardonnay and Riesling. As one of Ontario’s only Certified Sustainable wineries, we look at every decision through a sustainable lens.

As a member of our small team, you’ll have the opportunity to wear many hats and “that’s not my job” isn’t in our vocabulary. We do what needs to be done to ensure we achieve our goal of becoming everyone’s favourite winery. It’s possible!

What We Offer:

 - Small business with big mindset! Join an amazing culture that encourages both personal and professional development.

 - Competitive salary with health benefits and other incentives.

- Continuous training and education in various aspects of wine and beer (yes, you read that right. We also own a brewery and work closely with them).

- Work and grow in an innovative, fun and engaging environment with an amazing group of people.

- A place you can be proud to call home. As a Certified Sustainable winery, we do all the little things to ensure our place, people, and community are taken care of.

“The worst day at a winery is still better than the best day at most other jobs”

The Role: In short, we’re looking for someone who rocks! A leader, a team player, an innovator, a paradigm shifting, super organized person who is willing to go above and beyond to do the job right. Be the face of everyone’s favourite winery.

It is an exciting time at Flat Rock Cellars! We’re revamping our hospitality infrastructure over the next several years and this person will play a key role in developing Flat Rock into Ontario’s destination winery. The successful candidate will be tasked with elevating the winery experience and offerings, both onsite and online, taking Flat Rock to the next level. This person will manage and lead a team of Rockstars and will be responsible for driving revenue and profitability through the cellar door. Additionally, this person will be a whiz with words as the author of our direct-to-consumer email program. This role leads their own team, works collaboratively with other departments and reports to the Business Development Manager.

Job Responsibilities:


 - Lead your team by example. This is a hands-on role, not just administrative. Consistently provide exceptional customer service and memorable hospitality to all visitors while inspiring your team of Rockstars to do the same.

- Build your Rockstar team and nurture a culture of excellence (and fun!). Hire, train and manage your team based on seasonal requirements (schedules, staff training, performance reviews, etc).

- Accurately manage and report on profitability, inventory, sales and promotions.

- Develop the non-wine revenue stream to enhance the product offering in retail and increase profitability (clothing, merchandise).

- Manage, analyze and continue to grow Farmers Market presence.

- Develop partnerships with local SME’s (tour companies, hotels, restaurants, etc.) to expand Flat Rock’s presence across the province.

- Ensure the interior and exterior of the retail space is clean, stocked, and always presentable (i.e. arranging for snow removal, gardens, grass cutting, etc.)


 - Conceptualize, develop and execute onsite and offsite events that provide an exceptional customer experience, and creates future demand for events.

- Create a corporate events package to target weekday revenue and actively connect with businesses to fill calendar.

- Professional and timely responses to all incoming event inquiries.

- Develop elevated private and ticketed events that drive visitors to the winery and effectively market these events to ensure attendance is maximized. Build a consumer culture of “must attend” events.

Experiential Development

 - Develop and elevate the entire visitor experience. This begins before the guests arrive at the winery and after they leave (Phone calls, reminder emails, thank you emails, etc.).

- Elevate our portfolio of visitor experience options. Create experiences in a variety of price points, themes, spaces, etc.

- Tasting room and patio development. Work closely with design team on layouts, décor purchasing, etc.…

Wine Club/Direct-to-Consumer

- You are the face of our awesome Club on the Rock!

- Manage the maintenance and organization of all new, active, updated and on hold membership profiles using EWinery software.

- Be the first point of contact via email, phone or in person for all Members including the response and resolution of customer issues/inquiries.

- Responsible for executing the full wine club cycle from planning programming, wines and events to collecting and processing order through EWinery as well as coordinating the packing, shipping and delivery with Digital Sales & Marketing Coordinator.

- Growing the membership value and volume will be a key performance indicator.

- Schedule and write all wine literature and event communications for our online database, email program and wine club.

Who we’re looking for!?

- You must have a Rockstar attitude! We work hard, but we have fun while we’re at it. We’re looking for someone to join our team, bring a creative approach, have a great time, and be willing to go above and beyond. We work in wine after all.

- You have a passion for working with the public and customer service.

- This role is expected to be on-site and engaged in the day-to-day goings on of the store. You are our hospitality leader during the busiest summer days, yet may fly solo during the slower winter months. 

- You are a creative writer with a good knowledge base of wine to elevate our online communications.

- You have 2+ years of proven experience in creating exceptional guest experiences within the restaurant, wine and hospitality industry.

- You have 2+ years of experience leading a passionate team and creating an environment that foster respect, teamwork and results.

- Ideally, you have experience executing premium clubs, memberships, etc… but if not, we’ll bring you up to speed!

- Your past colleagues would describe you as self-motivated, highly detailed, reliable and fun to be around.

- You have a deep passion and knowledge for wine and educating others on the subject.

- You pride yourself on maintaining clean and organized data and can competently do so using the tools provided.

- You can safely lift 40 lbs. and are comfortable conducting tastings on patio areas during our hot, steamy summers.

- You will work weekends, holidays and evenings when required.

- General Certificates: Smart Serve Required. Formal wine training (WSET, CSM, etc.) would be an asset.

How to apply

If reading this job description got you excited, then we look forward to meeting you.  To apply, please send your resume and a cover letter to Business Development Manager Jacob Glantz at [email protected]. We wish to thank all applicants for their interest; only those applicants selected for an interview will be contacted.



Competitive Salary + Bonus + Health Benefits + Incentives + an awesome team to work with!

We look forward to hearing from you.

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