Tasting Room Manager (Wine Jobs: Management & Administration)

Full Time

  Lakeboat Vineyard and Winery

  Kaleden, British Columbia


TITLE: Tasting Room Manager

POSITION TYPE: Full-time, Year-round


REPORTS TO: General Manager

SALARY RANGE: $48,000 – $52,000 / year plus gratuities


To manage all aspects of our on-site sales, including tasting room, wine club and consumer loyalty program. This position will also assist in all areas of business administration, including government reports and licencing requirements.


• Develop and maintain strong sales relationships within the Okanagan Valley and BC Interior regions.

• Assist General Manager with administrative tasks such as mailboxes, on-line order processing and government reporting.

• Research and outreach to various promotional organizations as requested.

• Define a membership-based annual Private Club offering and attain membership growth and sales plans.

• Build relationships that create an engaged community of supporters creating increased demand for access to limited production wines through membership and loyalty program.

• Manage and maintain contact databases.

• On-site and off-site event planning as required.


Administrative Duties

• Assist the Marketing department to execute and achieve all related team goals.

• Liaise with Bookkeeper and Accountant as required.

• Oversee wholesale and on-line orders.

• Manage inventory and pricing in-house and within BCLDB’s system.

• Traffic e-mails and communications to appropriate team members.

• Oversee general efficient running of the office.

• Any other cross departmental duties that may be required.

Wine Club

• Work closely with the General Manager to define the Wine Club offerings.

• Monitor competitive landscape and market trends locally ensuring the wine club and loyalty program is positioned at the forefront.

• Build Wine Club membership and DTC sales, events and other yearly offerings.

• Build wine sales budgets based on membership growth, yearly shipments and planned sales and event offerings 2 Customer Service and Communication

• Design and execute differentiated membership experiences.

• Assume the role of lead Brand Ambassador for select Wine Club activities and events.

• Be the primary contact for all DTC inquiries – emails, phone calls, on-site guests, and online acquisitions.

• Coach teams to deliver Wine Club experience and maintain loyalty and engagement with club members.

• Communicate goals and develop acquisition tactics to achieve membership growth goals.

• Be an informed resource for consumers regarding winemaking, winegrowing, wine vintages and availability of products, brands, awards and accolades.

Operations and Events

• Execute subscription shipments for each tier based on annual plans.

• Oversee all Wine Club batch processing, custom orders, and liaison with fulfillment company (couriers) and database systems.

• Plan and execute on and off-site events.

• Assist with Tasting Room activities periodically, as required.

• Create and implement a programming and communications calendar for promotions and memberships.

• Develop collateral both digital and hard copy as required and in conjunction with the Marketing team.

• Maintain accurate inventory.

• Report sales and growth monthly and as required.

• Build and maintain a procedure and training manual.


• Minimum 3 years progressive experience in wine sales and marketing.

• Computer literacy including MS Excel and cloud-based filing systems.

• Experience in DTC sales or Wine Club management is an asset.

• Experience with Commerce 7 is an asset.

• Additional languages such as Mandarin or French are an asset.

• Proven track record of building and executing membership/loyalty-based sales plans.

• Demonstrated ability to leverage data and information to inform decision making.

• Impeccable verbal and written communication skills in a customer/consumer service role.

• Excellent organizational skills including the ability to set goals, manage projects, and see initiatives through.

• Ability to manage multiple and often conflicting priorities in a fast-paced environment, while ensuring delivery of high-quality work and service.

• High levels of integrity, a healthy sense of humour, an ambitious mind and no fear of failure.


Please e-mail resume and cover letter to [email protected] , referencing “Tasting Room Manager Application” in the subject line.

Thank you for your interest!

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