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Communications Manager (Wine Jobs: Management & Administration)

Full Time

  BCWI (

  Kelowna, British Columbia

 Position Summary:

 We are currently looking for a Communications Manager to be responsible for developing, writing and distributing BCWI stakeholder and member communications and providing communication support for all marketing, media and advocacy program initiatives. This is a full-time salary position based in Kelowna. The Communications manager will report to the Communications Director working cross functionally with the whole Marketing and Communications team.

Duties and Essential Job Functions:

1. Strategic Industry Communications Planning

• Development, execution and reporting of the annual communications plan

• Coordinate and execute research opportunities and methodology 

• Develop and implement strategic communication methods and tools 

2. Writing & Editing

• Be an arbiter of best practices in grammar, messaging, writing and style in all written and verbal communications material in line with the BCWI brand guidelines 

• Maintain brand continuity throughout all communications

3. Education

• Develop and update current data, statistics and content for the Wine Ambassador education program for existing and new programs 

4. Member Relations 

• Represent the BCWI at industry stakeholder forums and events

• Respond to industry and member enquiries in a timely and efficient manner 

• Communicate relevant information and assets to members and stakeholders

• Identify and create engagement plans for member wineries and potential new member wineries 

5. Research & Data

• Work with industry partners to ensure up to date statistics, facts, data for the Wines of British Columbia and stakeholders

6. Familiarization Tour Planning

• Coordinate media familiarization winery tours for wine and travel media

7. Fiscal Budget

• Manage assigned project budgets and maintain accurate documentation 

Skills and Qualifications:

• 3-5 years experience in a communications role 

• Post-secondary education and career experience in Communications or related field

• Proven experience in writing communications plans, media releases, articles and reports 

• Proven experience in implementing and executing an annual communications plan

• Experience in research and data

• Online program experience, CRM systems (Sales Force), website (WordPress)

• Good working knowledge of Microsoft Office, including Word, Excel, PowerPoint, Outlook and Adobe products

• Strong writing, editing and communication skills

• Ability to manage many high priority tasks in a fast-paced environment with tight deadlines 

• Ability to work as a team player in a small office environment

• Ability to relate to all levels of government and industry

• Wine industry-related communications experience an asset



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