Hospitality Manager, Wine Experience (Wine Jobs: Wine Retail & Sommelier)

Full Time

  Azhadi Vineyards

  Kelowna, British Columbia

Azhadi Vineyards is a new destination winery under construction and scheduled to open Fall 2025 in Kelowna, BC. Azhadi Vineyards is a privately held company within the Azhadi Group, a group of companies which develops and operates wineries and vineyards throughout the Okanagan Valley, including the established Ex Nihilo Vineyards in Lake Country, BC.

Position Summary

Azhadi Vineyards is seeking a service-driven and detail-oriented Hospitality Manager, Wine Experience to oversee all guest-facing experiences in our tasting room and retail spaces. This role is responsible for delivering elevated wine experiences, driving wine and club sales, and ensuring smooth operational flow throughout guest services. The idea l candidate is a natural leader with strong wine knowledge, a passion for storytelling, and the ability to inspire a high-performing team.


Key Responsibilities

Guest Experience & Service Delivery

  • Ensure a warm, polished, and memorable tasting experience for all guests.
  • Engage personally with visitors, respond to feedback, and uphold brand hospitality standards.
  • Support seamless transitions between tasting room, restaurant, and events.

Team Leadership & Development

  • Recruit, train, and mentor tasting room staff and shift leads.
  • Lead daily operations, schedules, and team communication.
  • Foster a culture of professionalism, accountability, and guest-first service.

Sales & Membership Growth

  • Drive retail and membership sales through strategic service and upselling.
  • Train staff on product knowledge and conversion techniques.
  • Track sales performance and support membership initiatives.

Retail & Facility Oversight

  • Oversee inventory, merchandising, and visual presentation of wine and retail items.
  • Maintain cleanliness, safety, and operational readiness across all guest areas.
  • Ensure compliance with liquor regulations and health & safety protocols.

Event & Administrative Support

  • Assist with winery events and private experiences.
  • Support reporting, transaction handling, and internal communications.
  • Collaborate with marketing and winery teams to enhance guest engagement.

Qualifications

  • Minimum 3 years of hospitality or tasting room management experience, ideally in a winery or premium environment.
  • WSET Level 2 certification required; higher certifications are an asset.
  • Proven leadership and team development skills.
  • Strong sales focus with a deep appreciation for wine and guest service.
  • Organized, communicative, and solution-oriented.
  • Flexible availability including evenings, weekends, and events.
  • Serving It Right certification required.



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