Marketing Manager (Wine Jobs: Management & Administration)

Full Time

  British Columbia Wine Institute

  Kelowna, British Columbia


We are currently looking for a Marketing Manager to be responsible for developing and delivering trade and consumer marketing programs and providing marketing support for all Wines of British Columbia marketing and event initiatives. This is a full-time salary position based in Kelowna. The Marketing Manager will report to the Marketing Director working cross functionally with the whole Marketing and Communications Team.


Duties and Essential Job Functions:

1.    Trade and Consumer Marketing

  • Development, execution and reporting of marketing program campaigns.
  • Oversee marketing initiatives for consumer programs.

2.    Brand Consistency

  • Maintain brand continuity throughout all marketing initiatives.

3.    Marketing Support

  • Provide support with marketing, communications and event initiatives as required.

4.    Education

  • Oversee implementation of Wines of British Columbia Wine Ambassador Programs.

5.    Familiarization Tour Planning

  •   Coordinate trade familiarization winery tours for trade.

6.    Website Management

  •  Maintain website brand continuity, design layout and navigation.
  • Manage website updates as required to stay current.
  •  Oversee technical requirements and implementation to website.

7.    Online Programming

  • Oversee technical requirements of CRM programming   

Skills and Qualifications:

  • 3 to 5 years experience in a marketing management role.
  • Degree in Marketing or related field.
  • Proven experience in the development and execution of retail advertising, point-of-sale and promotional campaigns, including new and traditional mediums.
  • Wine industry-related marketing, communications and digital experience an asset.
  • Experience with social media distribution and listening channels
  • Familiar with Crowdriff, Hootsuite and Klear marketing platforms.
  • Online program experience, CRM systems (Sales Force), website development (WordPress).
  • Solid knowledge of web analytical tools (Google Analytics)
  • Strong written and verbal communication skills.
  • Good working knowledge of Microsoft Office, including Word, Excel, PowerPoint, Outlook and Adobe products.
  • Must be able to manage many high priority tasks with tight deadlines.
  • Must be organized and be able to adapt to change.
  • Energetic, people-oriented and a team contributor.
  • Strong written and verbal communication skills and professional demeanor.
  • Must be physically able to perform duties listed above, including lifting or moving heavy objects such as cases of wine, file boxes or other items as needed.
  • Travel at the expense of the BC Wine Institute required from time to time.
  • Graphic design skills considered advantageous.
  • Ability to relate to all levels of government and industry.
  • Must be able to maintain confidentiality.



How To Apply

Submit your cover letter and resume to

We thank all applicants in advance, however, only those selected for an interview will be contacted. No phone calls please.

Closing date: Monday, February 25, 2019 5:00 PM PST

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