Marketing Manager (Wine Jobs: Management & Administration)

  British Columbia Wine Institute

  Kelowna, British Columbia

BC WINE INSTITUTE MARKETING MANAGER

We are currently looking for a Marketing Manager to be responsible for developing and delivering trade and consumer marketing programs and providing marketing support for all Wines of British Columbia marketing and event initiatives. This is a full-time salary position based in Kelowna. The Marketing Manager will report to the Marketing Director working cross functionally with the whole Marketing and Communications Team.

 

Duties and Essential Job Functions:

1.    Trade and Consumer Marketing

• Development, execution and reporting of marketing program campaigns.
• Oversee marketing initiatives for consumer programs.

2.    Brand Consistency

• Maintain brand continuity throughout all marketing initiatives.

3.    Marketing Support

• Provide support with marketing, communications and event initiatives as required.

4.    Education

• Oversee implementation of Wines of British Columbia Wine Ambassador Programs.

5.    Familiarization Tour Planning

•   Coordinate trade familiarization winery tours for trade.

6.    Website Management

•  Maintain website brand continuity, design layout and navigation.
• Manage website updates as required to stay current.
•  Oversee technical requirements and implementation to website.

7.    Online Programming

• Oversee technical requirements of CRM programming   

Skills and Qualifications:

• 3 to 5 years experience in a marketing management role.
• Degree in Marketing or related field.
• Proven experience in the development and execution of retail advertising, point-of-sale and promotional campaigns, including new and traditional mediums.
• Wine industry-related marketing, communications and digital experience an asset.
• Experience with social media distribution and listening channels
• Familiar with Crowdriff, Hootsuite and Klear marketing platforms.
• Online program experience, CRM systems (Sales Force), website development (WordPress).
• Solid knowledge of web analytical tools (Google Analytics)
• Strong written and verbal communication skills.
• Good working knowledge of Microsoft Office, including Word, Excel, PowerPoint, Outlook and Adobe products.
• Must be able to manage many high priority tasks with tight deadlines.
• Must be organized and be able to adapt to change.
• Energetic, people-oriented and a team contributor.
• Strong written and verbal communication skills and professional demeanor.
• Must be physically able to perform duties listed above, including lifting or moving heavy objects such as cases of wine, file boxes or other items as needed.
• Travel at the expense of the BC Wine Institute required from time to time.
• Graphic design skills considered advantageous.
• Ability to relate to all levels of government and industry.
• Must be able to maintain confidentiality.

 

 

How To Apply

Submit your cover letter and resume to [email protected]

We thank all applicants in advance, however, only those selected for an interview will be contacted. No phone calls please.

Closing date: Monday, February 25, 2019 5:00 PM PST

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