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Marketing Program Manager (Wine Jobs: Sales & Marketing)

Full Time

  Wine Growers British Columbia (

  Kelowna, British Columbia

Job title: Program Manager
Reports to: Marketing Director
Department: Marketing
Posting date: February 24, 2023
Posting closing date: Monday, March 20, 2023 9:00 AM PST
Location: Kelowna, British Columbia

Wine Growers British Columbia (formally British Columbia Wine Institute) is currently looking for a talented individual to join our team as Program Manager to be responsible for the planning, design, co-ordination, and implementation of Wine Growers British Columbia stakeholder and influencer programs. This is a full-time salary position starting immediately and based in Kelowna, British Columbia. The Program Manager will report to the Marketing Director working cross functionally with the marketing and communications teams.

Duties and Essential Job Functions:

Stakeholder Programs (Trade, Member and Consumer)

  • Brainstorm and implement program plans and concepts
  • Produce detailed program plans including timelines, budgets, legal requirements etc.
  • Budget and invoice management
  • Manage and coordinate with stakeholders
  • Responsible for implementation of all program logistics
  • Liaise with internal team to coordinate marketing and communication requirements
  • Ensure appropriate permits, Doc 60s, licenses & insurance etc. are in place
  • Develop program feedback surveys
  • Develop post-program reports that evaluate the impact of each program

Influencer Program

  • Manage and negotiate contracts and organization of micro and macro influencer programs
  • Create and coordinate channel-specific influencer strategies across multiple platforms
  • Manage influencer content calendar to continually drive brand awareness and engagement
  • Coordinate familiarization tours (trade, media, influencers)
  • Identify and build relationships with micro and macro influencers
  • Develop detailed influencer plans including timelines, budgets, cross promotion etc.
  • Organic social media posting from time to time
  • Brainstorm new, creative approaches for influencer engagement
  • Keep abreast of emerging trends, technologies, and influencers
  • Set goals, track conversions, and measure success of influencer program
  • Budget and invoice management

Skills and Qualifications:

  • Positive attitude with a creative approach and willing to go above and beyond
  • People-oriented and a team contributor with a professional demeanor
  • Minimum 3 years of proven experience running exceptional programs and events and working with influencers
  • Hold a post-secondary degree in program management, marketing or other related field
  • Experience working with various social media channels and marketing platforms
  • Comprehensive understanding of wine and the wine industry
  • Experience analyzing data to deliver on KPIs
  • Strong written and verbal communication skills
  • Ability to relate to all levels of stakeholders and influencers with excellent interpersonal and relationship building skills
  • Highly organized and efficient, able to adapt to change and manage multiple priority tasks with tight deadlines and limited supervision.
  • Good to excellent understanding of office procedures and systems including Microsoft Office (Outlook, Word, Excel, PowerPoint, Microsoft Teams) and Salesforce
  • Familiar with Hootsuite, Klear, Meta, Mailchimp and other marketing platforms
  • Able to lift and/or move items over 40lbs

Travel at the expense of Wine Growers British Columbia is required from time to time.

Who We Are:

For us, being grounded is where it all begins. While our wine regions in British Columbia are distinct, they share rich, bountiful landscapes that deepen the bond between people and this place. Our unique cool-climate terroir provides premium conditions to produce exceptional wine, while the awe-inspiring beauty at every turn is cherished by visitors who arrive from near and far. Our winemakers are down-to-earth, with the grit, experience and refinement to make wines that are a lasting expression of the place where they were grown and crafted. Our wines stimulate the senses, bringing you back to the moment, and back to yourself.

The Wines of British Columbia represent the unique, welcoming and diverse people of our wine industry in British Columbia. We are an authentic voice that expresses the unique qualities of our breathtaking wine regions. Our overarching role is to oversee and represent the main facets of the British Columbia wine industry. These include “Certified 100% BC grape wine” and the “Wine Regions of British Columbia.” These are seen as core branded products or offerings of the Wines of British Columbia Master Brand. We are confident, stimulating, grounded and breathtaking.

Interested candidates should submit their cover letter and resume in confidence to [email protected].

We thank all applicants in advance, however, only those selected for an interview will be contacted.

No phone calls please.

Closing date: Monday, March 20, 2023 9:00 AM PST

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