Job Status: Filled

Manager, Brand & Marketing (Wine Jobs: Sales & Marketing)

Full Time

  Azhadi Group and Ex Nihilo Vineyards

  Lake Country, British Columbia

The Azhadi Group is a privately held group of companies which develops and operates wineries and vineyards throughout the Okanagan Valley, including the established Ex Nihilo Vineyards operating in Lake Country, BC.  The Azhadi Group also owns additional vineyards and wineries under development, in Kelowna, Oliver and OK Falls, BC.

We seek to provide meaningful work and create meaningful relationships.  We respect people; we communicate openly; we are team players; we are accountable; and we are trustworthy.

We strive to deliver best in class beautiful experiences to our people and our guests. Gratitude is at our core; whether it be the land, the opportunity, or the people who we work with and visit us. We are building an environment where people come together, feel valued and will grow in their respective career paths.

There is significant upcoming growth in the Azhadi Group as we build upon our existing winery operations and move from construction stages to operational stages in development entities; this is an excellent unique opportunity to get in early and further your career with a best in class, people-first culture in a growing privately held organization.


The Role

The Manager, Brand & Marketing will develop and execute creative services strategies and campaigns and work collaboratively in supporting all areas of the businesses.  The Manager, Brand & Marketing has excellent interpersonal and communication skills, with the ability to collaborate effectively with internal and external stakeholders.  The Manager will work with the management team and will develop and implement comprehensive marketing strategies to enhance brand awareness and drive customer engagement and guest experiences, including through the development and management of various Ecommerce platforms and social media content.  The Manager is passionate about building and strengthening relationships through all forms of communication and presentation and will write and create content for digital newsletters and all print materials.  On an ongoing basis, the Manager will be able to analyze the success of marketing efforts with the goal of continuous improvement and achievement of measurable outcomes.

The Manager will also work in a support function to various departments based on seasonal demands.

Additionally, for Azhadi Vineyards, currently under construction, with a planned 2025 opening, the Manager, Brand & Marketing will be able to develop unique relevant to positioning for a new brand in the industry.


The Ideal Candidate

This highly motivated individual will bring us ideas, confidence, ambition and humility and appreciation for a fun, dynamic industry.  This energetic team member is a self-starter, efficient, creative, proficient in many media platforms and technology and highly organized. The individual will be able to challenge the status quo and bring fresh ideas for the betterment of the businesses. 

The candidate will ideally have the following education, skills and experience:

·         Degree in Marketing or related experience

·         Strong creative and storytelling abilities, with exceptional writing, editing and content creation skills, mature target-audience mindset

·         Proven track record of developing and executing successful marketing campaigns across various channels, with a focus on social media

·         Loves the details and schedule management but appreciates that plans can change as the business demands

·         Ability to manage all aspects of social media content creation including ideation, photography, videography and copywriting

·         Proficiency in social media management tools and analytics platforms

·         Project management skills and ability to multi-task in a fast passed environment

·         Experience with Wine Direct and TOCK and content software programs

·         Experience in wine or hospitality industry and knowledge of industry trends

·         Business acumen


Competitive monthly compensation will be commensurate with experience.  This is primarily an onsite role with some flexibility on days and hours of work based on the seasonal business.

Please send CV to [email protected] or [email protected] Selected candidates will be contacted for an interview.


Primary Location:  Kelowna and Lake Country, BC

Anticipated Start Date: March 2024


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