Sales and Marketing Director (Wine Jobs: Sales & Marketing)

  Phantom Creek Estates

  Oliver and Vancouver, British Columbia

Job Responsibilities

Strategy Development

• Develops and executes the strategic marketing plan to 1) position Phantom Creek Estates as the premier Okanagan Valley destination for wine, food, music, art, and wine country experiences, 2) achieve global recognition for PCE wines, and 3) outside sales objectives.
• Participates as a team member in product innovation and long-term strategic planning of the organization
• Oversees the Marketing budget and spend and directs all aspects of the marketing function
• Develops marketing KPIs and monitors executive of initiatives and activities to drive sales and grow revenues
• Develops and manages the customer relationship management (CRM) software and database, analyzes uses information to inform and align marketing planning and execution
• Provides regular reports and updates to the CEO on objectives, budget, and metrics

Branding

• Establishes and directs design and content for all product and program branding including trade marketing collateral, direct to consumer collateral, consumer education and experiences, website, and digital media
• Works with design partners to coordinate sourcing and production of marketing assets as necessary for the execution of online and traditional marketing initiatives

Marketing Programs & Events

• Manages the marketing department team and activities
• Oversees wine club and e-commerce sales and marketing initiatives including reward programs, memberships, etc.
• Develops differentiated premium experiences for visitors to the Estate
• Inspires and leads PCE to host events and programs which showcase the Estate and its products
• Monitors competitive landscape and market trends locally and internationally ensuring PCE is positioned at the forefront

Advertising & Promotions

• Develops annual advertising and promotions schedule and plan
• Accesses advertising and promotional opportunities, coordinates media buying and ad production to support marketing strategy and brand personalities of PCE products
• Creates campaigns which elevate PCE reputation and recognition online and through traditional media
• Develops website and social media strategy and oversees digital media efforts (including social media accounts) ensuring execution of content plans to drive consumer and customer engagement
• Tracks and optimizes digital and traditional marketing efforts

Communications and Public Relations

• Manages PR agency to obtains media coverage on behalf of PCE
• Coordinates and drives PR initiatives, wine critic, media and trade familiarization tours, and partnerships with complimentary organizations
• Develops dynamic content for online and traditional media
• Represents PCE at on- and off-site events and trade shows
• Networks with trade and consumer influencers

Licensee and Export

• Oversees PCE’s licensee sales in coordination with outside agency ensuring alignment with PCE brand
• Develop annual and long-term licensee sales plan
• Coordinate in-market visits alongside the Winemaker
• Manages export sales

Other duties that may be required from time to time

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