Job Status: Filled

Assistant Manager of Visitor Experiences, Jackson-Triggs / Inniskillin - Okanagan (Wine Jobs: Wine Retail & Sommelier)

Full Time

  Arterra Wines Canada

  Oliver, British Columbia

At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed.  For us it’s not just about what’s in and on the bottle, it’s what happens in people’s lives when we’re a part of them that keeps us thirsting for more and not resting on our laurels as Canada’s largest and most enjoyed wine company.  We put the consumer at the center of everything we do and we’re looking for people who do the same.

The Assistant Manager of Visitor Experiences is a unique role within the organization.  The key objective is to ensure we continually surprise and delight our guests with experiences that inspire brand love and loyalty, and ultimately result in conversion.  As the Assistant Manager of Visitor Experiences, you will be responsible to support in the leadership of a team toward achieving goals and objectives by delivering experiences that build brand loyalty while driving sustainable profitability. You will work in partnership with our Visitor Experience Manager ensuring programs and initiatives are aligned with winery estate strategy.

Key functions of the role are:


  • Leverage retail store and tasting bar to drive sales and achieve or exceed required results.
  • Identify and recommend margin enhancing retail sales opportunities
  • Develop recommendations for programming to offer exciting, brand-aligned, winery differentiating experiences
  • Work with Direct to Consumer team to develop and execute strategies to garner and utilize database and social mediums to achieve incremental sales while communicating regularly with guests.
  • Develop strategies that will continue to target our key demographics, leveraging partnerships with accommodators, tour operators and other local business and regional associations.
  • Willingness and ability to work behind the tasting bar as needed to support the team

Consumer Experience

  • Working with the Manager, sets the Total Consumer Experience Vision for the Estate, including the development and introduction of best practice consumer experience ideas, systems and processes
  • Responsible for working with brand marketing to ensure the total estate experience (physical environment & interactions) brings the brand strategy to life.
  • Provide efficient, friendly client service and product knowledge, building, establishing and growing consumer relationships and maximizing consumer satisfaction

Staff Management

  • Develop an integrated, motivated, positive work environment driving required results.
  • Support in the hiring and training of a service/retail oriented staff for sales, tours and events.
  • Timely completion of payroll and other administrative duties.
  • Maintaining and enhancing a strong “wine culture” and quality image
  • Monitoring of our Secret Shopper Scores to ensure our service levels are aligned with our vision for hospitality
  • Ongoing development of key staff/positions (coaching, mentoring)

Special Event Management

  • Work with Manager to plan, market and execute all on-site special events

Job Requirements:

  • Previous experience in delivery of unforgettable visitor experiences
  • Related training and/or College/University education an asset
  • Ability to recognize sales opportunities
  • Demonstrated team player with the ability to work under high pressure situations
  • Good understanding of business and accounting practices/inventory/cost controls
  • Must possess a passion of wine and wine industry
  • Computer knowledge of WORD, Excel and Outlook Calendar Management
  • Ability to Motivate and Coach a Team of Individuals
  • Strong Communication Skills both Verbally and in Writing
  • Demonstrated Ability to Strategically Plan and Execute
  • Experience with Recruitment and Hiring of a Seasonal Team
  • Excellent organizational, time management, interpersonal & communications skills.

What we offer:

  • Competitive salary and bonus
  • Benefits and Pension Plan
  • Product Allowances & Safe Ride Home Program
  • Corporate Social Responsibility
  • Tuition reimbursement
  • Training & Development Programs
  • An opportunity to learn about the world of wine

Number of Openings: 1 

We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.

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