Job Status: Filled

Wine Club Manager (Maternity Leave Replacement) (Wine Jobs: Sales & Marketing)

Full Time

  Phantom Creek Estates (

  Oliver, British Columbia


TITLE:  Wine Club Manager     

DEPARTMENT: Sales and Marketing             LOCATION: Oliver, BC

TRAVEL: Yes- moderate         

POSITION TYPE: Full-time. Maternity Leave Contract.

START DATE: December 1, 2021

REPORTS TO: Sales and Marketing Director

YOUR OBJECTIVE:  Lead one of Canada’s most exclusive, engaging, and successful Wine Clubs and Private Clubs.


·    Grow the current Wine Clubs, Business Club and Executive Club.

·       Develop strategies and programs to share our wines with target consumers nationwide.

·       Build relationships that create an engaged community of supporters creating increased demand for access to limited production wines through membership.

·      Design programs that offer loyalty benefits, leading to member retention and reduced attrition.

·      Increase club memberships to meet membership and sales goals at all tiers.



Strategy and Branding:

·       Work on building a sales budget incorporating the unique wine offerings for this group. 

·       Assist in developing the Executive Club launch plan and executing the unique offerings in this tier. 

·       In conjunction with the Marketing team, refine the Grand Cru Club branding and messaging plan that positions this club in relation to the Executive, Business and Estate Clubs. 

·       Monitor competitive landscape and market trends locally and internationally ensuring that our Clubs are positioned at the forefront.

·       Develop collateral both digital and hard copy as required and in conjunction with the Marketing team. 


Budgets and Sales:

·       Build sales, events, and other yearly offerings.

·       Build wine sales budgets based on membership growth, yearly shipments and planned sales and event offerings.





Customer Service and Communication

·       Design and execute differentiated premium membership experiences.

·       Assume the role of lead Brand Ambassador for all Wine Club activities and events.

·       Be the primary contact for all Wine Club inquiries – emails, phone calls, on-site guests, and online acquisitions.

·       Work alongside Tasting Room Manager to coach teams to deliver Wine Club experience and maintain loyalty and engagement with club members.

·       Communicate goals and develop acquisition tactics and train teams along with the Tasting Room Manager to achieve membership growth goals.

·       Create a staff incentive plan and share and motivate teams throughout the year.

·       Work in conjunction with the Marketing team to develop a communications plan, including creative writing for all assets and communication pieces.

·       Be an informed resource for consumers regarding winemaking, winegrowing, wine vintages and availability of products, brands, awards and accolades.

Operations and Events

·       Execute subscription shipments for each tier based on annual plans.

·       Oversee all Wine Club batch processing, custom orders, and liaison with fulfillment company (couriers) and database systems.

·       Plan and execute on and off-site events.

·       Maintain member database and use CRM systems to actively curate member experiences and offerings.

·       Create and implement a programming and communications calendar to promote wine club and its memberships.

·       Report sales and growth monthly and as required.

·       Build and maintain a procedure and training manual.


·       Assist the Sales and Marketing team to execute and achieve all related team goals.

·       Any other duties that may be required from time to time.



·       Bachelor’s degree in Business or Commerce, ideally focused on marketing and branding.

·       Minimum 5 years progressive experience in sales, marketing, or retail at a luxury brand. A premium wine brand is an asset.

·       Minimum 3 years of supervisory experience. Experience in DTC sales or Wine Club management is an asset.

·       Completion of WSET level 2 or equivalent with a passion for wine, the industry, and our opportunity.

·       Additional languages such as Mandarin or French are an asset.

·       Proven track record of building and executing membership/loyalty-based sales plans.

·       Demonstrated ability to leverage data and information to inform decision making.

·       Impeccable verbal and written communication skills. With deep empathy in a customer/consumer service role.

·       High levels of integrity, a healthy sense of humour, an ambitious mind with no fear of failure.


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