Wine Club Manager (Maternity Leave Replacement)
(Wine Jobs:
Sales & Marketing)
Full Time
Oliver,
British Columbia
TITLE: Wine Club Manager
DEPARTMENT: Sales and Marketing LOCATION: Oliver, BC
TRAVEL: Yes- moderate
POSITION TYPE: Full-time. Maternity Leave Contract.
START DATE: December 1, 2021
REPORTS TO: Sales and Marketing Director
YOUR OBJECTIVE: Lead one of Canada’s most exclusive, engaging, and successful Wine Clubs and Private Clubs.
OVERVIEW
· Grow the current Wine Clubs, Business Club and Executive Club.
· Develop strategies and programs to share our wines with target consumers nationwide.
· Build relationships that create an engaged community of supporters creating increased demand for access to limited production wines through membership.
· Design programs that offer loyalty benefits, leading to member retention and reduced attrition.
· Increase club memberships to meet membership and sales goals at all tiers.
JOB RESPONSIBILITIES
Strategy and Branding:
· Work on building a sales budget incorporating the unique wine offerings for this group.
· Assist in developing the Executive Club launch plan and executing the unique offerings in this tier.
· In conjunction with the Marketing team, refine the Grand Cru Club branding and messaging plan that positions this club in relation to the Executive, Business and Estate Clubs.
· Monitor competitive landscape and market trends locally and internationally ensuring that our Clubs are positioned at the forefront.
· Develop collateral both digital and hard copy as required and in conjunction with the Marketing team.
Budgets and Sales:
· Build sales, events, and other yearly offerings.
· Build wine sales budgets based on membership growth, yearly shipments and planned sales and event offerings.
Customer Service and Communication
· Design and execute differentiated premium membership experiences.
· Assume the role of lead Brand Ambassador for all Wine Club activities and events.
· Be the primary contact for all Wine Club inquiries – emails, phone calls, on-site guests, and online acquisitions.
· Work alongside Tasting Room Manager to coach teams to deliver Wine Club experience and maintain loyalty and engagement with club members.
· Communicate goals and develop acquisition tactics and train teams along with the Tasting Room Manager to achieve membership growth goals.
· Create a staff incentive plan and share and motivate teams throughout the year.
· Work in conjunction with the Marketing team to develop a communications plan, including creative writing for all assets and communication pieces.
· Be an informed resource for consumers regarding winemaking, winegrowing, wine vintages and availability of products, brands, awards and accolades.
Operations and Events
· Execute subscription shipments for each tier based on annual plans.
· Oversee all Wine Club batch processing, custom orders, and liaison with fulfillment company (couriers) and database systems.
· Plan and execute on and off-site events.
· Maintain member database and use CRM systems to actively curate member experiences and offerings.
· Create and implement a programming and communications calendar to promote wine club and its memberships.
· Report sales and growth monthly and as required.
· Build and maintain a procedure and training manual.
Other
· Assist the Sales and Marketing team to execute and achieve all related team goals.
· Any other duties that may be required from time to time.
JOB QUALIFICATIONS
· Bachelor’s degree in Business or Commerce, ideally focused on marketing and branding.
· Minimum 5 years progressive experience in sales, marketing, or retail at a luxury brand. A premium wine brand is an asset.
· Minimum 3 years of supervisory experience. Experience in DTC sales or Wine Club management is an asset.
· Completion of WSET level 2 or equivalent with a passion for wine, the industry, and our opportunity.
· Additional languages such as Mandarin or French are an asset.
· Proven track record of building and executing membership/loyalty-based sales plans.
· Demonstrated ability to leverage data and information to inform decision making.
· Impeccable verbal and written communication skills. With deep empathy in a customer/consumer service role.
· High levels of integrity, a healthy sense of humour, an ambitious mind with no fear of failure.