Wine Club Manager
(Wine Jobs:
Sales & Marketing)
Full Time
Oliver,
British Columbia
YOUR OBJECTIVE: To build Canada’s most exclusive, engaging, and successful Wine Club and Private Clubs.
OVERVIEW
• Define a membership based Private Club offering and attain membership growth and sales plans for the same with direction from the Sales and Marketing Director.
• Develop strategies and programs to share PCE wines with target consumers nationwide.
• Build relationships that create an engaged community of supporters creating increased demand for access to limited production wines through membership.
• Design programs that offer loyalty benefits, leading to member retention and reduced attrition.
• Increase club memberships to meet club membership and sales goals at all tiers.
JOB RESPONSIBILITIES
Strategy and Branding:
• Work closely with the Sales and Marketing Director to define the Private Club offering.
• Work on a branding plan for this club that includes partnerships with other like-minded brands outside the wine world to offer robust and luxurious advantages to this membership tier.
• Develop collateral both digital and hard copy as required and in conjunction with the Marketing team.
• Work on building a sales budget incorporating the unique wine offerings for this group.
• Assist in developing the Private Club launch plan and executing the unique offerings in this tier.
• In conjunction with the Marketing team, refine the Grand Cru Club branding and messaging plan that positions this club in relation to the Private and Estate Clubs.
• Review Estate club branding, messaging and all required digital and hard copy POS to set up this tier for exponential growth.
• Monitor competitive landscape and market trends locally and internationally ensuring PCE Clubs are positioned at the forefront.
Budgets and Sales:
• Build Wine Club membership budgets.
• Build sales, events, and other yearly offerings.
• Work with Sales and Marketing Director to develop unique wine offerings that are exclusive to members groups.
• Build wine sales budgets based on membership growth, yearly shipments and planned sales and event offerings.
Customer Service and Communication:
• Design and execute differentiated premium membership experiences.
• Assume the role of lead Brand Ambassador for all Wine Club activities and events.
• Be the primary contact for all Wine Club inquiries – emails, phone calls, on-site guests, and online acquisitions.
• Work alongside Tasting Room Manager to coach teams to deliver Wine Club experience and maintain loyalty and
engagement with club members.
• Communicate goals and develop acquisition tactics and train teams along with the Tasting Room Manager to
achieve membership growth goals.
• Create a staff incentive plan and share and motivate teams throughout the year.
• Work in conjunction with the Marketing team to develop a communications plan, including creative writing for all
assets and communication pieces.
• Be an informed resource for consumers regarding winemaking, winegrowing, wine vintages and availability of
products, brands, awards and accolades.
Operations and Events
• Execute subscription shipments for each tier based on annual plans.
• Oversee all Wine Club batch processing, custom orders, and liaison with fulfillment company (couriers) and
database systems.
• Plan and execute on and off-site events.
• Maintain member database and use CRM systems to actively curate member experiences and offerings.
• Create and implement a programming and communications calendar to promote wine club and its memberships.
• Maintain accurate inventory.
• Report sales and growth monthly and as required.
• Build and maintain a procedure and training manual.
Other
• Assist the Sales and Marketing team to execute and achieve all related team goals.
• Any other duties that may be required from time to time.
JOB QUALIFICATIONS
• Bachelor’s degree in Business or Commerce, ideally focused on marketing and branding.
• Minimum 5 years progressive experience in sales, marketing, or retail at a luxury brand. A premium wine brand is
an asset.
• Minimum 3 years of supervisory experience. Experience in DTC sales or Wine Club management is an asset.
• Completion of WSET level 2 or equivalent with a passion for wine, the industry, and our opportunity.
• Additional languages such as Mandarin or French are an asset.
• Proven track record of building and executing membership/loyalty-based sales plans.
• Demonstrated ability to leverage data and information to inform decision making.
• Impeccable verbal and written communication skills. With deep empathy in a customer/consumer service role.
• Excellent organizational skills including the ability to set goals and manage projects, prioritize, and see initiatives through.
• Ability to manage multiple and often conflicting priorities in a fast-paced environment, while ensuring delivery of high-quality work and service.
• High levels of integrity, a healthy sense of humour, an ambitious mind and no fear of failure.
How To Apply
To apply, please send your cover letter and resume to Anahita Pouget, Sales & Marketing Director, at
[email protected]
