Wine Club Manager (Wine Jobs: Sales & Marketing)

Full Time

  Phantom Creek Estates Ltd. (http://www.phantomcreekestates.com)

  Oliver, British Columbia

YOUR OBJECTIVE: To build Canada’s most exclusive, engaging, and successful Wine Club and Private Clubs.

OVERVIEW

• Define a membership based Private Club offering and attain membership growth and sales plans for the same with direction from the Sales and Marketing Director.

• Develop strategies and programs to share PCE wines with target consumers nationwide.

• Build relationships that create an engaged community of supporters creating increased demand for access to limited production wines through membership.

• Design programs that offer loyalty benefits, leading to member retention and reduced attrition.

• Increase club memberships to meet club membership and sales goals at all tiers.

JOB RESPONSIBILITIES

Strategy and Branding:

• Work closely with the Sales and Marketing Director to define the Private Club offering.

• Work on a branding plan for this club that includes partnerships with other like-minded brands outside the wine world to offer robust and luxurious advantages to this membership tier.

• Develop collateral both digital and hard copy as required and in conjunction with the Marketing team.

• Work on building a sales budget incorporating the unique wine offerings for this group.

• Assist in developing the Private Club launch plan and executing the unique offerings in this tier.

• In conjunction with the Marketing team, refine the Grand Cru Club branding and messaging plan that positions this club in relation to the Private and Estate Clubs.

• Review Estate club branding, messaging and all required digital and hard copy POS to set up this tier for exponential growth.

• Monitor competitive landscape and market trends locally and internationally ensuring PCE Clubs are positioned at the forefront.

Budgets and Sales:

• Build Wine Club membership budgets.

• Build sales, events, and other yearly offerings.

• Work with Sales and Marketing Director to develop unique wine offerings that are exclusive to members groups.

• Build wine sales budgets based on membership growth, yearly shipments and planned sales and event offerings.

Customer Service and Communication:

• Design and execute differentiated premium membership experiences.

• Assume the role of lead Brand Ambassador for all Wine Club activities and events.

• Be the primary contact for all Wine Club inquiries – emails, phone calls, on-site guests, and online acquisitions.

• Work alongside Tasting Room Manager to coach teams to deliver Wine Club experience and maintain loyalty and

engagement with club members.

• Communicate goals and develop acquisition tactics and train teams along with the Tasting Room Manager to

achieve membership growth goals.

• Create a staff incentive plan and share and motivate teams throughout the year.

• Work in conjunction with the Marketing team to develop a communications plan, including creative writing for all

assets and communication pieces.

• Be an informed resource for consumers regarding winemaking, winegrowing, wine vintages and availability of

products, brands, awards and accolades.

Operations and Events

• Execute subscription shipments for each tier based on annual plans.

• Oversee all Wine Club batch processing, custom orders, and liaison with fulfillment company (couriers) and

database systems.

• Plan and execute on and off-site events.

• Maintain member database and use CRM systems to actively curate member experiences and offerings.

• Create and implement a programming and communications calendar to promote wine club and its memberships.

• Maintain accurate inventory.

• Report sales and growth monthly and as required.

• Build and maintain a procedure and training manual.

Other

• Assist the Sales and Marketing team to execute and achieve all related team goals.

• Any other duties that may be required from time to time.

JOB QUALIFICATIONS

• Bachelor’s degree in Business or Commerce, ideally focused on marketing and branding.

• Minimum 5 years progressive experience in sales, marketing, or retail at a luxury brand. A premium wine brand is

an asset.

• Minimum 3 years of supervisory experience. Experience in DTC sales or Wine Club management is an asset.

• Completion of WSET level 2 or equivalent with a passion for wine, the industry, and our opportunity.

• Additional languages such as Mandarin or French are an asset.

• Proven track record of building and executing membership/loyalty-based sales plans.

• Demonstrated ability to leverage data and information to inform decision making.

• Impeccable verbal and written communication skills. With deep empathy in a customer/consumer service role.

• Excellent organizational skills including the ability to set goals and manage projects, prioritize, and see initiatives through.

• Ability to manage multiple and often conflicting priorities in a fast-paced environment, while ensuring delivery of high-quality work and service.

• High levels of integrity, a healthy sense of humour, an ambitious mind and no fear of failure.

How To Apply

To apply, please send your cover letter and resume to Anahita Pouget, Sales & Marketing Director, at apouget@phantomcreekestates.com

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