Tasting Room Associate (Wine Jobs: Wine Retail & Sommelier)


  LA FRENZ Estate Winery (http://www.lafrenzwinery.com)

  Penticton, British Columbia

LA FRENZ Estate Winery, established in 1999 on the beautiful Naramata Bench, is an iconic, award-winning winery including the ‘Best Performing Small Winery in Canada’ award from the 2021 WineAlign judging.

We are now hiring Wine Shop Sales Associates/Servers for the 2023 season for both full time and part time seasonal positions from May to October.

As part of our team, you are the public relations ambassadors of LA FRENZ Estate Winery. As such, Wine Shop personnel provide a warm welcome to all guests and provide a beyond-expectations experience, presenting guests our wines through tastings and increasing wine sales.

As a liaison between LA FRENZ and the public, Wine Shop employees must demonstrate warmth, a sense of integrity, efficiency, and a growing knowledge about LA FRENZ wines. Successful members of the Wine Shop team will consistently display a positive, unflappable, can-do attitude at all times while providing excellent and accommodating guest service to each and every guest that visits our Wine Shop.


Duties and skills include

  • Greeting and interacting with guests in a friendly and professional manner.
  • Provide seated wine tastings on the patio or at the tasting bar.
  • Provide an educational and memorable experience promoting and selling LA FRENZ wines. 
  • Promote Wine Club memberships to guests and process club sign-ups.
  • Friendly, enthusiastic, and outgoing guest service skills.
  • Responsible for sales transactions. This includes taking payment, packing orders, and helping guests by carrying out their orders to their cars.
  • Multi-tasking, organizing, cleaning, re-stocking.
  • Perform various cleaning duties including but not limited to bussing and re-setting tables, washing, polishing and restocking glasses, cleaning and tidying up washrooms and general housekeeping of the Wine Shop (floors, windows, watering plants, garbage and recycle, etc.) dusting and stocking wine and gift items, completing general clean-up of all guest areas throughout the day. This can include monitoring the tasting room, restrooms, and all outside areas.


Required qualifications

  • Serving It Right certification.
  • Weekend availability including holidays during the season.
  • Wine knowledge an asset (WSET or similar) but we will train the right person.
  • Serving experience an asset.
  • Must be 19 years of age.
  • Ability to lift and carry up to 40 lbs. on a regular basis.
  • Must be able to work outside and stand for extended periods of time (6 to 8 hours).


Personal Skills

  • Friendly nature that enjoys working in a fast-paced and sometimes stressful environment with a smile.
  • Provide excellence in guest service at all times.
  • Excellent communication skills.
  • Responsible and committed.
  • Ability to work in a team environment and to be pro-active.
  • A love for wine and wine knowledge.


We offer compensation above industry standards, a staff discount on wine and generous gratuities.


Sounds like you? Please send resume and a cover letter to [email protected]

Please note, only successful applicants will be contacted for an interview.

Follow this button to apply for this job posting

Wine & Restaurant Jobs in Canada. Looking for a job or hiring new employees in the wine & restaurant industry? Wine Jobs Canada - The job site for the wine & restaurant industry throughout Canada. Find ads for jobs in the wine industry, from winemaking to wine sales jobs.

Wine & Hospitality Employers and Recruiters - Attract the best candidates for your employment opportunities. Post your hospitality and wine industry job openings on winejobscanada.com.

Job Seekers - Looking for a job in the wine & hospitality industry? Employers are always looking for talented, energetic people. Find jobs in hospitality and wine including restaurant jobs, hotel jobs, winery jobs, wine sales reps, winemakers, Sommelier jobs and more. Sign up for our free email alert service when new Wine & Hospitality jobs are posted we'll send you an email.