Job Status: Filled

Tasting Room/Wine Club Manager (Wine Jobs: Sales & Marketing)

Full Time

  Roche Wines (

  Penticton, British Columbia

Roche Wines is a new family winery with vineyards on the southern Naramata Bench. Drawing from deep roots in French tradition and years of experience in grapegrowing and winemaking in France and the Okanagan Valley, we released our first wines under the Roche label in 2013 and opened the doors of our winery and tasting room in 2017. We are looking for a passionate, motivated person to join our small team and create a unique experience for our customers.


Tasting Room Sales and Customer Experience

Provide an exemplary tasting room guest experience including hosting wine tastings, sharing knowledge regarding our story, philosophy, wines and vineyards

Manage a small team of seasonal tasting room staff including hiring, scheduling, training and supervision. Define staff schedule and tasks.

Develop bonus programs to meet monthly sales goals

Promptly reply to tasting appointment inquiries and schedule appointments

Define and maintain standards and checklists for presentation and cleanliness: tasting room, parking lot, streetfront, signage, landscaping, picnic area, Interior Health and Liquor Board regulations compliance, washroom facilities

Manage inventory, stocking, merchandising, debit and credit card sales, cashout and deposits.

Maintain point of sale systems and inventory software. Manage inventory and reports between winery and external warehouses.


Wine Club and Direct-to-Consumer Sales

Build club membership, maintain customer database, define club structure and strategy, create wine club collateral material, manage Wine Club shipments and promotions, billing, produce >4 newsletters/year

Define and achieve targets for wine club growth

Market wine club and other initiatives to tasting room visitors

Manage billing, shipping and follow-up for telephone and internet sales

Optimize e-commerce website content


Licensee Account management and Outside Sales representative support

Maintain accounts database, process LDB doc 60 CC invoices, manage accounts receivable, deposit cheques

Optimise and verify shipping and delivery providers, packaging, documentation, follow-up

Provide support and liaison for sales reps: inventory, sales materials, scheduling


Marketing, Communication and Event Management

Create a marketing and communication strategy adapted to Roche wines

Represent Roche Wines at public and trade events

Maintain customer database

Manage Wine competition entries

Curate marketing materials – sales/price/tech sheets content, updates, inventory, printing

Plan and execute special events at the winery – meals, tastings, licensing, staff, rentals, signage, promotion. Complete Picnic Area application and protocol.

Create and implement a scheduled social media presence to build brand awareness

Maintain and expand website content, social media connectivity and e-commerce platform

Manage communication and scheduling with industry partners: BCWI, BCWA, NBWA, Discover Naramata, etc.


Qualifications and Requirements:

A passion for and knowledge of wine including hospitality experience (2 years)

Friendly outgoing personality eager to learn new skills and work in a small team environment

Serving It Right certificate

Ability to lift 40 lbs

Accredited wine certificate (WSET, ISG or similar)

Sales and wine business experience preferred

Excellent computer skills including Office, desktop publishing, web and social media

Strong attention to detail and ability to anticipate customer needs and respond appropriately

Exceptional oral and written interpersonal communication skills

Must be flexible regarding work schedule- weekends and holidays required as needed

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