General Manager - Cascadia Liquor (Wine Jobs: Management & Administration)

Full Time

  Cascadia Liquor (

  Port Alberni, British Columbia

Want to play a leading role in opening a new Cascadia Liquor location?

Want to be part of a fun, fast-paced, dynamic company with a great culture and incredible benefits & perks?

Join us!

General Manager Cascadia Liquor – Port Alberni

Cascadia Liquor is in search of an experienced and highly motivated General Manager to join our talented team of people!

Job Purpose:

The General Manager (GM) reports to the Operations Manager and has an exciting opportunity to play a major part in the growth of the company by leading the opening of a new Cascadia Liquor location in Port Alberni. You will get to build a team, form a strong culture, make product decisions, oversee day-to-day management duties (including driving sales, ensuring an exceptional guest experience, managing expenses, improving productivity and profitability), be an ambassador for Cascadia Liquor, and enhance the brand through compliance with government regulations and policy management. You will be directly involved in the selection, supervision, and growth of a team; communicating goals, processes and policies; helping provide solutions for day-to-day challenges; coaching and mentoring; and supporting the education and development of all management and team members. Our ideal candidate is a people-oriented, growth-minded leader who is experienced and driven in implementing marketing and promotional activities to continually increase sales, maximize margins, and increase market share for the company to achieve financial objectives.

Key Responsibilities

• Works closely with the Operations Manager and other leadership group members to lead the liquor store operation including staffing, product decisions, promotional activities and business operations.

• Inspires a team of employees to meet productivity goals and deliver impeccable & consistent guest service quality and capacity.

• Provides strong people leadership in recruitment, training and development, scheduling practices, clear expectations and follow up, coaching, and performance management to create a positive working environment and great culture.

• Accomplishes revenue targets by creating action plans, communicating goals, inspiring the team, and following process and best practices.

• Reviews monthly, quarterly, and yearly financial reports with accompanying analysis of results in support of the Operations Manager, identifying variances, initiating corrective actions to deliver profitable results.

• Ensures all cash handling policies, health and safety requirements, building and equipment maintenance standards are meeting company and government standards in all aspects of operational and team day to day execution.

• Provides input and recommendations for new products, programs and services by identifying new opportunities, suggesting pricing, packaging, and/or process changes; surveying consumer needs and trends; and tracking competitors in the marketplace.

• Updates job knowledge by remaining aware of new operational and leadership processes and government regulations; participating in educational opportunities; reading professional publications and maintaining strong community and business relations.

• Provides input for specific location and operational data on short term and long-range strategic planning and budget development to achieve overall sales and profitability goals in support of the Operations Manager.

• Such other duties as are customarily performed by one holding the position of a GM in businesses that are similar to Cascadia Liquor. • Such other and unrelated duties as may be assigned from time to time by the Employer.


Education, Skills and Qualifications:

This position requires a solid combination of business management with industry related sales and hospitality knowledge, strong communication, and leadership skills, as well as:

• 3 to 5 years of liquor retail experience, with 3+ years in a hospitality management or retail management role. Experience must include direct accountability for achieving and driving sales. • An approachable, confident, and service-focused personality is a must!

• Excellent communication skills and the ability to manage and motivate people

• Strong knowledge of and passion for the beverage industry

• Certification in wine, beer and/or spirits (WSET Level 2 or equivalent) is considered a strong asset

• Ability to lift 25 kg repeatedly and stay physically active throughout your time at work

• Strong skills in MS Office, retail POS systems, and office administration

• Serving It Right certification Position Details: Permanent, Full-Time.

Hours of work will vary and may be irregular and will be those hours required to meet the requirements of the role.


Our ideal candidate has a passion for our culture, our brands and being an active member of our team. If this position sounds like a great fit for you, please send your resume and cover letter to [email protected]


Who is the Truffles Group?

 Locally owned and operated, The Truffles Group has been advancingVancouver Island’s hospitality, tourism and beverage retail industries for over 30 years. During this time, we have grown from one employee to over 400, and from one brand to six! Our group of companies includes Cascadia Liquor, Flight Cannabis Co., Habitat Café, Heritage Quay Developments, Victoria Butterfly Gardens, and Truffles Catering. Guided by our founder’s entrepreneurial spirit and dedication to business excellence, The Truffles Group continues to push the boundaries of innovation and service to create elevated guest and team member experiences. We continue to grow and build our business responsibly and ethically on a foundation and commitment to our core values: Quality, Integrity, Community, Growth, and FUN!


What Makes Us a Great Employer? Here are some of the benefits and perks you can look forward to by joining our Team:

 Locally owned & operated for 30+ years

 Competitive wages

 Competitive extended health & dental

 RRSP matching

 Paid volunteer days & charitable donation matching

 Anniversary bonuses

 Education & tuition reimbursement

 Annual health & wellness reimbursement

 Product & staff discounts to all our brands

 In-house training & certifications

 Opportunity for growth & advancement/leadership development

 FUN working environment – lots of team engagement initiatives and annual parties

 Respectful & inclusive culture


The Truffles Group is an equal opportunity employer. Should you require accommodation during the recruitment process, please reach out to Tierra Madani, Recruitment & Talent Engagement Manager, [email protected]


Successful applicants must be fully vaccinated (defined as 14 days having elapsed since receipt of a second dose of one of the COVID-19 vaccines approved for use in Canada and compliance with any other related public health order, recommendations or guidelines respecting vaccination) and show proof of vaccination as a condition of employment and prior to starting work.

Follow this button to apply for this job posting

Wine & Restaurant Jobs in Canada. Looking for a job or hiring new employees in the wine & restaurant industry? Wine Jobs Canada - The job site for the wine & restaurant industry throughout Canada. Find ads for jobs in the wine industry, from winemaking to wine sales jobs.

Wine & Hospitality Employers and Recruiters - Attract the best candidates for your employment opportunities. Post your hospitality and wine industry job openings on

Job Seekers - Looking for a job in the wine & hospitality industry? Employers are always looking for talented, energetic people. Find jobs in hospitality and wine including restaurant jobs, hotel jobs, winery jobs, wine sales reps, winemakers, Sommelier jobs and more. Sign up for our free email alert service when new Wine & Hospitality jobs are posted we'll send you an email.