Marketing Manager (Maternity Coverage) (Wine Jobs: Sales & Marketing)

  Stoneboat Vineyards (http://StoneboatVineyards.com)

  Remote, British Columbia

Marketing Responsibilities:

• Take on the lead creation, coordination and internal authorization, implementation and maintenance role in all marketing campaigns whether print, online, TV, radio, direct-to-consumer advertising, or otherwise.
• Maintain a clear message and a consistent brand image across all media and advise management of what is lacking or in need of change;
• Liaise between the brand and its advertising partners, suppliers, and all those represented by the marketing that is produced and released to the public.
• Works to make sure all parties are in agreement and appropriate internal authorizations are obtained regarding the content and specifics of each ad campaign.
• Schedule marketing initiatives, including deadlines for every step of the creation process, proof and draft delivery dates, run times, and other considerations.
• Track competitor activity by keeping abreast of market changes and the marketing mix used by competitors
• Manages and maintains the database of all trade materials, including tech sheets, portfolio, vintage reviews, point of sale materials, event materials, and special project as directed
• Create company press releases and coordinate their internal authorization.
• Contribute to the development and implementation of promotions to drive ecommerce sales by creating interesting and unique ways to drive new business online.
• Gather and write content for newsletters and other marketing campaigns.
• Plan and complete visit itineraries for all Media/Journalist/Influencers/Ownership

Website and Social Media Responsibilities:

• Complete general website updates (such as new wines, new awards, winery news, ecommerce additions, updates to shop finder section);
• Create, design, and implement social media contests and content to drive following and extend the reach of the following social media channels:
  • Twitter
  • Facebook
  • LinkedIn
  • Instagram
  • Website blog
• Work with all key stakeholders in the coordination and development of all sales and marketing collateral for all channels
• Works cross-functionally across all departments to ensure projects are coordinated, accurate, and completed within timelines
• Lead the design of a new and continuously evolving social media strategic plan that ensures a consistent and captivating voice.
• Design and implement the social media strategic plan.
• Train the team to use social media channels to promote the winery.
• Develop fresh content for social media that is in-line with our brand Strategy.
• Coordinate the development of educational content (materials) to be used as social media content and staff training tools.

Administrative responsibilities:

• Maintain marketing budget.
• Enter scheduled Wine Competitions and co-ordinate shipping of wine samples to each competition;