Job Status: Filled

Marketing Manager (Maternity Coverage) (Wine Jobs: Sales & Marketing)

Full Time

  Stoneboat Vineyards (

  Remote, British Columbia

Marketing Responsibilities:

  • Take on the lead creation, coordination and internal authorization, implementation and maintenance role in all marketing campaigns whether print, online, TV, radio, direct-to-consumer advertising, or otherwise.
  • Maintain a clear message and a consistent brand image across all media and advise management of what is lacking or in need of change;
  • Liaise between the brand and its advertising partners, suppliers, and all those represented by the marketing that is produced and released to the public.
  • Works to make sure all parties are in agreement and appropriate internal authorizations are obtained regarding the content and specifics of each ad campaign.
  • Schedule marketing initiatives, including deadlines for every step of the creation process, proof and draft delivery dates, run times, and other considerations.
  • Track competitor activity by keeping abreast of market changes and the marketing mix used by competitors
  • Manages and maintains the database of all trade materials, including tech sheets, portfolio, vintage reviews, point of sale materials, event materials, and special project as directed
  • Create company press releases and coordinate their internal authorization.
  • Contribute to the development and implementation of promotions to drive ecommerce sales by creating interesting and unique ways to drive new business online.
  • Gather and write content for newsletters and other marketing campaigns.
  • Plan and complete visit itineraries for all Media/Journalist/Influencers/Ownership

Website and Social Media Responsibilities:

  • Complete general website updates (such as new wines, new awards, winery news, ecommerce additions, updates to shop finder section);
  • Create, design, and implement social media contests and content to drive following and extend the reach of the following social media channels:
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram
    • Website blog
  • Work with all key stakeholders in the coordination and development of all sales and marketing collateral for all channels
  • Works cross-functionally across all departments to ensure projects are coordinated, accurate, and completed within timelines
  • Lead the design of a new and continuously evolving social media strategic plan that ensures a consistent and captivating voice.
  • Design and implement the social media strategic plan.
  • Train the team to use social media channels to promote the winery.
  • Develop fresh content for social media that is in-line with our brand Strategy.
  • Coordinate the development of educational content (materials) to be used as social media content and staff training tools.

Administrative responsibilities:

  • Maintain marketing budget.
  • Enter scheduled Wine Competitions and co-ordinate shipping of wine samples to each competition;

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