Market research analyst
(Wine Jobs:
Management & Administration)
Full Time
Summerland,
British Columbia
Responsibilities
· Research foreign markets to asses export opportunities for sustainably produced wine.
· Develop social and economic profiles of urban markets to encourage investment and development.
· Design and conduct surveys and focus groups in local, regional or national areas to evaluate market potential and consumer trends.
· Conduct comparative research on wine marketing strategies.
· Prepare reports, research papers, educational texts and articles.
· Build business relationship in local communities of foreign markets.
· Define requirements and marketing strategies for sustainably produced wines.
· Evaluate customer service and store environments in target markets.
· Plan and produce product launch and community outreach events and coordinate activities with representatives of a wide variety of commercial enterprises, community and business associations, as well as government agencies.
· Oversee the design and production of print, digital, and physical elements in support of marketing plan.
Requirements
· A Master’s degree in marketing, social science, public administration or related fields.
· Experience working with a global team and with multicultural clients within major global cities.
· Experience in international relations.
· Effective communicator.
· Availability for regular travel, including internationally.
· Experience working in a winery setting: vineyard, cellar and wine shop.
· Professional wine certifications: WSET-1 and 'BC-Serve It Right'.
· Experience working with the LDB licensing and selling system: products registration, sales reporting, SKU re-pricing, form 60 generation.
· Excellent English speaking and writing skills (please provide IELTS scores if applying internationally).
Additional helpful Qualifications Include:
· Familiarity in managing budgets or openness to learning budgeting.
· Background in viticulture or environment sustainability theories and implementation.
· Design experience (for the production of web, print, digital, and physical design).
· Knowledge of Hebrew as additional language – an asset.
$2950 per month.