Licensee Sales Representative (Wine Jobs: Sales & Marketing)

Part Time

  Boires Canada (

  Toronto, Ontario

Company Description

Established in 2013, Boires has built a team of passionate and hard hardworking wine enthusiasts from various professional backgrounds. The agency’s youthfulness and extensive list of terroir driven wines has led Boires to stand out in a competitive Canadian wine market. Our selection reflects our company's vision and values: to promote craftsmanship and sustainability. We favor producers who offer a unique product that stand out and offer authenticity.

Job Summary

We are seeking a self-sufficient, goal oriented, well-connected individual who is passionate about wine and enjoys working with people. You will be representing the Boires Canada wine agency and our producers through on-premise sales with licensees and consumers in the GTA.

You will manage your own schedule and most days will be spent on the road with clients and conducting wine tastings.

You will be reporting to the Boires management team and collaborating with fellow sales representatives.

 Key Responsibilities

- Achieve sales targets.

- Create new accounts and manage existing ones.

- Develop and maintain positive relationships with clients and peers.

- Become an expert in the agency’s wine and spirit portfolio.

- Track personal sales figures.

- Promote the agency’s wines through private meetings and wine tastings.


- Strong interpersonal skills.

- Well-connected within the GTA hospitality network.

- Well-organized and able to take initiative. The position requires a lot of autonomous work; therefore the applicant needs to be able to manage their accounts and make certain decisions independently.

- Passionate about wine.

- Available to work flexible hours.

- Valid driver’s license and access to a car.

- Tech savvy with the ability to comprehend and navigate the company’s CRM system.

- Familiar with the LCBO processes and systems.


- 2 years in sales or similar field.

- WSET and/or sommelier certification is an asset.

- Smart Serve Certification

Compensation is commission based

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