Sales Representative (Wine Jobs: Sales & Marketing)

Full Time

  Boires (

  Toronto, Ontario

Company Description

Established in 2013, Boires has built a team of passionate, versatile wine enthusiasts from various professional backgrounds. The agency expanded to Ontario in 2018 and quickly established themselves in Ontario’s hospitality scene by working with some of Toronto and Ottawa’s most renown sommeliers and restaurants. The agency’s youthfulness and extensive list of terroir driven wines led Boires to stand out in the competitive wine scenes of both provinces. Our selection reflects our company's vision and values: to promote craftsmanship, minimal intervention, and sustainability. In accordance with these values, most of our products are grown organically. We favor producers who offer a unique product that stands out from generic mass production; we offer authentic wines.

Job Summary

We are seeking a self-sufficient, well connected individual who is experienced in both the Toronto hospitality scene and working with the LCBO product management team. Your goal will be to create long lasting relationships with the LCBO, sommeliers, and licensee managers in the downtown Toronto area.

You will manage your own schedule and most days will be spent in meetings where you will be promoting the wines of our producers and conducting wine tastings.

You will be reporting to the Boires management team.

 Key Responsibilities

  • Promote the agency’s wines and create new hospitality accounts and manage existing ones.
  • Develop and maintain positive relationships with clients.
  • Become an expert in the agency’s wine, spirit, beer, and cider portfolio.
  • Achieve LCBO orders through Vintages product submissions.
  • Develop long-term relationships with LCBO buyers and category managers.
  • Track personal sales figures.


  • Strong interpersonal skills.
  • Well-connected with the LCBO and with the Toronto hospitality industry.
  • Well organized and able to take initiative. The position requires a lot of autonomous work; therefore the applicant needs to be able to manage their accounts and make certain decisions independently.
  • Familiar with the LCBO processes and systems.
  • Passionate about wine, particularly the artisanal wine scene.
  • Available to work flexible hours.
  • Valid driver’s license and access to a car.
  • Experienced in working with social media and Microsoft office.


  • 2 years in sales or similar field.
  • Experience with LCBO is an asset.
  • WSET and/or sommelier certification is an asset.
  • Hospitality experience is an asset.

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