Trade Marketing Manager (Wine Jobs: Sales & Marketing)

Full Time

  Escalade Wines & Spirits (

  Toronto, Ontario

This is an exciting job opportunity for dynamic, energetic and enthusiastic professional looking to take the next step in their career.  In this position, the successful candidate will work with established Concha y Toro brands plus Fetzer and Bonterra brands. 

The main purpose of the position is to lead creation of high-quality customer marketing tools for focus Brands, excite customers and create compelling channel and customer-specific plans paths to purchase across all trade and shopper channels. Ensure timely, high-quality coordination and execution of brand and customer activity plans in the assigned territory.

The successful candidate must have a great deal of self-discipline, set high standards for themselves, be competitive, and be a great team player.  Experience in beverage alcohol sales, or packaged goods, as well as fundamental wine and spirits knowledge is required. 

Key Responsibilities:

  • Develop long term and annual brand plans and initiatives in collaboration Brand Director, PMs and Brand Owners that increase the baseline and maximize in-store activation, enhance with ATL when relevant.
  • Co-ordinate tactical pull-through activity to stimulate sales in channel/customers (either through customer tools or agency teams)
  • Responsible for end-to-end financial process for agreed in-store activity in line with agreed budgets, working closely with Commercial Finance Team
  • Agree monthly customer-facing activity programmes with Brand Managers and coordinate planning and execution in conjunction with Account Managers
  • Evaluate activity and propose effectiveness improvements
  • Prepare calendar of activities that maximizes the ROI
  • Provide best-in-class point of sales Marketing solutions to maximize standout of company brands
  • Liaise with merchandising supplier to get best in class marketing materials.
  • Prepare Monthly activity reports
  • Build Escalade quarterly sales meetings in collaboration with Brand Director

Other skills that are important to this position are:

  • Effective oral and written communication skills
  • A persuasive and energetic personality
  • Ability to analyze statistics and strong computer skills
  • Goal-oriented and results-driven personality
  • Able to set and execute high standards of performance.
  • Capable of advanced organization and planning skills and have the ability to respect tight schedules.
  • Customer focused

How To Apply

If you feel you are ready to take the next step to build a career from the ground up with this new exciting joint venture, please forward a detailed cover letter and resume which clearly demonstrates your passion for the wine & spirits industry to:

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