Wine Director of Sales (Wine Jobs: Sales & Marketing)

Full Time

  Gruppo Terroni (

  Toronto, Ontario


Position: Wine Director of Sales, Cavinona Wine Agency
Salary: Competitive Compensation + Benefits
Full-Time Permanent
Location: Toronto, Canada


Gruppo Terroni is seeking a Wine Director of Sales to lead and drive growth of our Wine Agency, Cavinona. Since 1992, our philosophy of doing business, core values and commitment to providing the best in food, wine, and customer service along with an authentic passion for Italian culture has proven itself with the test of time. Our family run business has now grown over the years into a multi-faceted operation encompassing restaurants, bakeries, commissaries and retail shops operating under the brands Terroni, Sud Forno, Spaccio, La Bottega di Terroni online shop and Cavinona Wine Agency. 


About Us

Cavinona is an Ontario-based Wine Agency that specializes in Italian wine. The company’s mission is to sell the portfolio to private customers and other restaurants and provide superior customer service offering a seamless experience from end to end. We have handpicked over 90 producers from across the Italian peninsula to offer the best selection of Italy’s vast range of indigenous varieties in Ontario. We seek out small, local winemakers who are driven by a commitment to quality and authenticity. Most are family-run businesses, passed down from generation to generation. These traditional winemakers are guided by a philosophy of minimal intervention in the vineyard and in the cellar. All are dedicated to making wines that offer the best expression of the native grapes and soils of their region… a true dedication to grape, people and place. Cavinona wines are available at all Gruppo Terroni restaurants and bottle shops, through our online store at and other select licensees across Ontario

What We Are Looking For


Cavinona Wine Agency is looking for a Wine Director of Sales, Private Consumers and Restaurants, who will play a pivotal role in driving the growth and success of our company’s sales operations. You will be responsible for managing a diverse portfolio of key accounts made up of private clients, other restaurants, and Gruppo Terroni locations. In this role, you will collaborate closely with cross-functional teams, and you will leverage your expertise in sales and market analysis to identify areas for growth and formulate effective sales strategies, including leading a team of sales associates.



  • Align the sales objectives with business strategy through active participation in corporate strategic planning, sales strategy development, forecasting, sales resource planning, and budgeting 

  • Develop and implement an annual business plan to deliver profitable sales and achieve year-over-year volume and profit growth objectives

  • Accountable for effective sales design, including sales job roles, sales channel design, and sales resource deployment (as needed)

  • Meet assigned targets for profitable sales volume, market share, and other key financial performance objectives

  • Establish and maintain productive relationships with customers

  • Lead learning and development initiatives impacting the sales

  • Ensure objectives are met across all sales channels and markets; ensure all key associates are accountable for assigned results

  • Accountable for the sales division budget

  • Lead sales organization change initiatives by continuously assessing the need for organizational change


About You

  • Passionate about Italian Wine and Culture 

  • Proven ability to manage multiple priorities

  • Positive and persuasive people leader

  • Exceptional communicator 

  • High energy self-starter as well as a collaborative team player

  • Self-starter, must thrive in a fast-paced and dynamic company environment

Skills and Qualifications

  • Fluent in Italian - spoken and written (minimum working knowledge of Italian preferred)

  • Minimum of 3 years wine sales experience, in particular, a deep knowledge of Italian wines and regions

  • Minimum of 3 years experience working directly with LCBO (Specialty Services)

  • Bachelor's Degree or College Diploma in business or related fields 

  • Must be familiar with or have experience working with the Trillium Supply Chain facility 

  • Experience in planning and implementing sales strategies

  • Experience in customer relationship management 

  • Experience in managing and directing a sales team

  • Excellent written and verbal communication skills

  • Dedicated to delivering exceptional customer experiences

  • Ability to lead a sales team


What We Are Offering

  • Competitive Salary

  • Lucrative Commission Structure 

  • Performance Bonus

  • Full Health and Dental Benefits

  • Gruppo Terroni Food and Beverage Benefit Card 

  • Parking

If you have an entrepreneurial spirit, a warm and open personality, have a great work ethic AND want to look forward to starting each work day in an environment that will offer you challenges, opportunities and personal rewards, we would love to have you consider a career with us. 

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