Fine Wine Manager, Western Canada (Wine Jobs: Sales & Marketing)

Full Time

  E & J Gallo Winery Canada Ltd

  Vancouver, British Columbia


Responsible to grow share of market in Western Canada using a combination of fine wine knowledge and luxury commercial sales skills to position and sell the Gallo super premium portfolio. Develop influential relationships with market wine experts, On-Premise/Fine Wine Retail owners and market sommelier community of key On-Premise facilities. Establish priorities that achieve commercial objectives of Western Region Super Premium Portfolio.  


Managerial Structure

  • This position reports to the National PR & Fine Wine Manager.
  • This position does not have direct reports.

Essential Functions

  • Grows distribution, revenue and profit of Super Premium portfolio in line with established targets. Key measures will include: Volume, Revenue, Gross Margin, Account Contribution, Contra/Fixed promotional budgets and distribution.
  • Consults with Western Region Sales Director to develop sales strategy, annual plans for key Super Premium accounts across region and identifies target customers.  Once plans are approved, accepts accountability to deliver results in key measures per the above.
  • Executes Sales Strategy with targeted customers and achieves commercial results. 
  • Leads regional execution through focused sales strategies and efforts.
  • Builds effective relationships and network with key Fine Wine Distributors/Digital Retailers/Wine Clubs and Sommelier networks within designated markets.
  • Works with Sales Director to develop positive relationships and KPI’s with Winery/International Demand Planning.
  • Partners with Project Managers to manage Super Premium inventory. 
  • Contributes AOP preparation for Western Canada Fine Wine Sales.
  • Conducts field visits across all western markets working with the sales team to drive luxury and super premium distribution and education.
  • Establishes objectives and priorities, ensuring they support the region’s business plans.
  • Promotes positive working relationships across the region.
  • Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations.  If accountable for the work of others, responsible for ensuring their understanding and compliance.
  • This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

Supervisory Responsibility

  • N/A


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and ability required. Reasonable accomodations may be made to enable indviduals with disabilities to perform the essential functions. 

Minimum Qualifications

  • Bachelor's degree plus 5 years of Sales Management experience reflecting increasing levels of responsibility.
  • CSW or WSET III or Certified Sommelier.
  • Minimum and thoroughunderstanding and expert knowledge of Premium/Super Premium Wine catergory.
  • High school diloma or GED from an accredited institution.


  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately pain credible pictures and visions of possibilities and likelihoods; can create competitve and breakthrough startegies and plans.
  • Accomplished Presenter: Ability to effectively communicate to Wine Experts/Sommeliers during presentations/events/press briefings/customer presentations
  • Wine Knowledge: Thorough understanding of the Premium/Super Premium Wine Category, including California varietals and Gallo's Super Premium Portfolio.
  • Consultative/Influencing Sales Skills/Approachability: Demonstrates ability to effectively use strategic questioning skills, probing and drilling-down into customer responses to analyze customer needs and present objective solutions. Communicates with gravitas and presence not alienation. Is easy to approach and talk to; spends the extra effort to put others at ease; can be warm, pleassant and gracious; is sensitive to and patient with the interpersonal anxieties of others; builds rapport well; is a good listener.
  • Presence & Gravitas Apporachability: Interacts confidently and knowledgeably with, Key Customers and Renowned Wine Experts.
  • Problem Solving: Experience defining problems, collecting data, establishing facts and drawing valid conclusions.
  • Business Accumen: Fully conversant with business metrics, volume profite and revenue. Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, technology and information affecting his/her bsuiness and organization; knows the competition; is aware of how strategies and tacttics work in the marketplace.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, sideways, inside and outside the organization; build appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situtations comfortably.





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